You’ve got great ads and a great click-through-rate, but you’re just not seeing the conversions you want. It’s a good time to check out your site and come up with some conversion rate optimization (CRO) ideas. There are a variety of tools available, including some free options to get you started. Google Analytics is a great free tool and is often overlooked or underutilized in initial CRO assessments.
In this white paper you will learn:
- How to decide which landing pages should be tested first
- Basic ideas on what to test
- Tips on tracking your results
- How each way is useful for CRO
These 5 features in Google Analytics are a great place to start in your initial CRO assessments and planning. If you’re having a hard time making a convincing argument to do CRO, statistics and screenshots like the ones provided in this paper can strengthen your argument.