Competitor insights are a key part of how we can improve performance and spike conversion rates. This happens through using a multitude of tools and data insights to form a summary about a specific set of competitors that are directly influencing change in SERPs or ad performance. In today’s post, we will visit just a few of the top tools we can use to show value to our … [Read more...] about Use These Competitor Tools To Improve Results Through Competitor Insights
Search Results for: competitor tools
Use Facebook Audience Insights Tools to Swipe Your Competitor’s Customers
One of the great advantages of advertising on Facebook is the ability to fine-tune your audience targeting using the platform’s research tools. With Facebook’s Audience Insights tool, you can go beyond high-level demographics (location, age, gender, etc.) and identify the specific interests, websites, publications and content topics that your current customers (and similar … [Read more...] about Use Facebook Audience Insights Tools to Swipe Your Competitor’s Customers
Competitor Monitoring: 7 ways to keep watch on the competition
George Prodanov is the Head of Paid Media at Love Energy Savings - the UK's leading utilities marketplace. Competitor monitoring is a key ingredient of marketing. An understanding of how your rivals go about customer acquisition and retention can inform your own marketing strategy, as well as help you navigate the business landscape more effectively. Digital marketing … [Read more...] about Competitor Monitoring: 7 ways to keep watch on the competition
Increase Your Click-Through Rates, Steal Impressions from Competitors, and Boost Conversions
Every online business that wants to generate leads, boost conversion, and increase sales must care about improving its click-through rates. Without knowing your click-through rates, it will be hard to measure the effectiveness of your business marketing campaigns. According to recent statistics, there are over five billion internet users around the world, the vast … [Read more...] about Increase Your Click-Through Rates, Steal Impressions from Competitors, and Boost Conversions
Tips for an Effective Competitor Landing Page Analysis
Competition is a necessary evil in the business world. If you're not constantly watching what your competitors are doing, you can quickly find yourself out of luck. This is why competitor analysis is such a critical part of an effective PPC campaign. By understanding your competition's strategy, you can better optimize your own campaign and avoid costly mistakes. This blog post … [Read more...] about Tips for an Effective Competitor Landing Page Analysis
The New AI Tools On the Scene in Digital Marketing
Artificial intelligence, or AI, is revolutionizing the digital marketing world from advertising, to content creation, to SEO, and more. It has been named the biggest marketing activity, projected to make the largest impact on business. Gone are the days when an actual human would have to sit down and handle the hundreds of minor tasks that need attention when running a … [Read more...] about The New AI Tools On the Scene in Digital Marketing
Tools to Analyze Your PPC Competition
It seemed like our PPC Hero audience really enjoys competitor research so I thought maybe a little more creeping was in order. I’m going to focus, however, on the various tools on the market that you can use to see estimated metric performance, keyword and ad copy information on those competitors. It'll take your competitive ppc analysis to the next level! Why is competitor … [Read more...] about Tools to Analyze Your PPC Competition
Competitor Analysis & CRO with SEMrush
Competitor analyses are an important piece of the conversion rate optimization puzzle. Understanding your competitor’s entire user journey can add a deeper understanding of your own site’s strengths and weaknesses, and just like your own site you should take into account the complete pre-click to post-click user journey. So how do you find your competitor’s ads? Doing a simple … [Read more...] about Competitor Analysis & CRO with SEMrush
Google Adds New Tools to Highlight Physical Store Locations
Buying in-store is still a big deal for shoppers, and Google has announced a few cool new tools to let physical retailers target those shoppers heading to the stores. These initiatives are coming on the heels of research reporting nearly 80% of shoppers are willing to buy in-store when the items are available immediately. Google is expanding affiliate location extensions, … [Read more...] about Google Adds New Tools to Highlight Physical Store Locations
Real Life PPC: Marketing Tools that Make Life Easier
The longer you are in the PPC industry, the more complex problems you encounter. The challenge (and fun) comes from finding unique solutions to these problems. Fortunately, for Hanapin dynamic duo Lauren Rosner and Rachael Law, creative solutions are their passion. That’s why they’re sitting down to address their favorite digital marketing problems they’ve had to face, and how … [Read more...] about Real Life PPC: Marketing Tools that Make Life Easier
Spike Your Conversion Rates with Competitor Data
Imagine if you could know what your competitors were doing, and if they were successful. Imagine if you could use that data to strategically adapt in your marketing methods and find those gaps that you’ve been missing. Imagine that you could tackle the conflicting needs of your lead gen accounts and ecommerce accounts and come out on the other side. Guess what – that is a … [Read more...] about Spike Your Conversion Rates with Competitor Data
15 Incredible Facebook Ad Tools We Love
Who doesn’t love a good marketing tool? Utilizing tools can: Save you time Provide quick insights Improve campaign performance Automate repetitive tasks While we haven’t found the ultimate Facebook advertising tool that meets all of our needs and desires, we do have a solid list of tools that we keep handy. This is by no means a complete list, but rather a roundup of … [Read more...] about 15 Incredible Facebook Ad Tools We Love
