Dynamic search ads (DSAs) are a fantastic way to capture the “who would have thought” traffic. They catch unique searches, which can then lead to expansion opportunities. No matter where your account stands, DSAs help to fill in the gaps where your other search campaigns may be slacking. Today I’ll walk you through a summary of what they are, how to set them up and how they … [Read more...] about Dynamic Search Ads For Beginners
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[Hero Academy Video] Dynamic Search Ads for Beginners
Dynamic search ads (DSAs) are search ads that show based on the content of your site. Google crawls your site and then matches to search terms that are closely related to the content on your site. Then, the headline and landing page are dynamically generated to match the search term. This allows for more congruency between the search term, the search ad and the landing … [Read more...] about [Hero Academy Video] Dynamic Search Ads for Beginners
Dynamic Search Ads for Advanced Users
In a previous article Dynamic Search Ads for Beginners, Shannon discussed different reasons you might want to use Dynamic search ads (DSA) and how to set them up in your account. In this post, I am going to discuss some advanced ways to use Dynamic Search Ads in your account. Why Use Dynamic Search Ads (DSA) As previously mentioned, DSA are great for catching additional … [Read more...] about Dynamic Search Ads for Advanced Users
Why Dynamic Search Ads Are The Perfect Solution For Internal Paid Search Cannibalization
Working with an advertiser has its perks. Sometimes everything is fine as you are managing the entire business in your country and you have an eye on almost everything related to Paid Search. Sometimes (most of the time to be honest) you don’t control as much as you want and even worse, you don’t have any visibility on what is going outside of your scope. In the worst case … [Read more...] about Why Dynamic Search Ads Are The Perfect Solution For Internal Paid Search Cannibalization
Dynamic Search Ads: An Underused Way to Grow Your PPC Account
According to Google, approximately 15% of user searches on a daily basis are truly unique. Dynamic Search Ads, which uses Google’s crawling technology, helps target searchers where traditional keyword targeting fails to reach them. Due to the limiting nature of keyword targeting, advertisers are missing out on additional targeted traffic, which can bring up tapped sources of … [Read more...] about Dynamic Search Ads: An Underused Way to Grow Your PPC Account
How To Find eCommerce Success With Dynamic Search Ads
I’ve written about Dynamic Search Ads in the past. I told you about how you can set them up and gave some basic best practices for how to optimize them. When I wrote this article, I was only using them in one of my accounts that was basically a lead generation account. I was just using the “all pages” target while constantly adding negative keywords. This worked great, and I am … [Read more...] about How To Find eCommerce Success With Dynamic Search Ads
How Dynamic Search Ads Can Fill The Gaps In Your Account
For this month’s series, PPC Hero is concerned with all things dynamic. We’ll be discussing topics ranging from Dynamic Search Ads to Dynamic Remarketing, as well as asking the age-old question of “Does Dynamic Keyword Insertion actually work?” If it can be automated, scripted, or dynamically generated, we’ve got it – so stay tuned! What Are Dynamic Search Ads? This article … [Read more...] about How Dynamic Search Ads Can Fill The Gaps In Your Account
Get More From Google Adwords Dynamic Search Ads
Today’s post comes from PPC Hero Ally Hayley Coutinho. Hayley is a Paid Search Consultant at Receptional, one of the UK’s longest running digital marketing agencies. On a day to day basis, Hayley is the manager of various client accounts, both small and large scale, across several industries. -- Google's Dynamic Search Ads (DSA) program was first launched in beta in late … [Read more...] about Get More From Google Adwords Dynamic Search Ads
Google AdWords Introduces Dynamic Search Ads
Are you managing an AdWords account for a company that has tons of products? Do you find it difficult to keep up with writing ads for all the new products? Do products often get taken off the shelves before you have a chance to pause the ads? Well, Google hears your cries of frustration, friend. They’ve introduced the beta for Dynamic Search Ads. So, here’s how they work: … [Read more...] about Google AdWords Introduces Dynamic Search Ads
Ultimate Guide to Google Ads Remarketing
Remarketing in Google Ads allows you to re-engage people who have already visited your website by showing them tailored ads as they browse other sites or search on Google. It works by placing a tracking code on your site that collects visitor data, enabling you to target these users specifically. Whether through image, video or text ads, remarketing ensures you're reconnecting … [Read more...] about Ultimate Guide to Google Ads Remarketing
How Top of Funnel Paid Search Advertising Can Be Effective
Imagine a world where you could appear at the top of the SERP as soon as someone has an issue your product or service can solve. Historically PPC has been pitched to businesses as a lower funnel and solely a conversion-driving strategy. It still is. It’s great at doing that, but can PPC successfully drive awareness? The answer, in many cases, is that it can… What is … [Read more...] about How Top of Funnel Paid Search Advertising Can Be Effective
12 ways Google Ads uses Dark Patterns to manipulate your decision-making for *their* benefit, not yours
The goal is not to stoke fear or play to your emotions. Instead I simply seek to point out some of the different ways Google Ads may be using dark patterns to mislead you or impeding your ability to make the best possible decisions for your business. Hopefully, this will help ensure business owners don’t unnecessarily waste their hard-earned money! What are dark patterns? … [Read more...] about 12 ways Google Ads uses Dark Patterns to manipulate your decision-making for *their* benefit, not yours
