Bing recently updated they way incremental bids are calculated to mimic AdWords enhanced campaigns to allow for easy importing into Bing. The update (which started in July) will use multiplicative percentages, instead of adding multiple bid adjustments together as the platform did previously: “Beginning in July 2013, we are updating the way we calculate multiple incremental … [Read more...] about Bing Updates Incremental Bidding to Align with Enhanced Campaigns
Search Results for: enhanced campaigns
AdWords Toolkit: Tools for Migrating to Enhanced Campaigns
At Hanapin Marketing, we've been running 100% Enhanced Campaigns for a while now, and while we've seen some good things and some not-so-good things come as a results of the new AdWords model, one thing isn't up for debate: Sooner or later, we all have to make the transition. That's why we've been at the forefront of analyzing the changes and creating guides, webinars and other … [Read more...] about AdWords Toolkit: Tools for Migrating to Enhanced Campaigns
A Live Enhanced Campaigns Migration Webinar Recording
We’re so excited to be able to present a real Enhanced Campaigns migration in this webinar recording. Watch as Hanapin PPC experts Eric Couch and Carrie Albright dig through real AdWords accounts and migrate them to Enhanced Campaigns status in real time. … [Read more...] about A Live Enhanced Campaigns Migration Webinar Recording
How To Analyze & Optimize Your Mobile Bid Modifiers In Enhanced Campaigns
Our entire agency has made the transition over to Enhanced Campaigns now, and I bet most of you out there have as well. If you haven't, you're probably wondering how to tackle your device bid modifiers. I came up with this quick how-to on how to go about doing this! Use this for your first time setting bid modifiers after switching to Enhanced Campaigns or for each time you … [Read more...] about How To Analyze & Optimize Your Mobile Bid Modifiers In Enhanced Campaigns
What One Million Dollars In Spend Has Taught Us About Enhanced Campaigns
Enhanced campaigns are as bad as we feared. Hanapin has migrated many of the accounts under their management and have found that performance is typically slipping; and sometimes it is even cliff diving. This post analyzes ~$1 million dollars of that ad spend pre and post enhanced campaigns (ECs) and uncovers where performance has dipped, how spend allocation has changed (due … [Read more...] about What One Million Dollars In Spend Has Taught Us About Enhanced Campaigns
Watch an Enhanced Campaigns Migration Live – Free Webinar!
We're all visual learners to some extent, and that's exactly why we're so excited to be able to present a LIVE Enhanced Campaigns migration as this week's webinar. Watch as Hanapin PPC experts Eric Couch and Carrie Albright dig through real AdWords accounts and migrate them to Enhanced Campaigns status in real time. This webinar will cover all of the latest Enhanced Campaigns … [Read more...] about Watch an Enhanced Campaigns Migration Live – Free Webinar!
LIVE Enhanced Campaigns Migration: Volunteers Wanted
We get it -- migrating your AdWords account over to the new Enhanced Campaigns model isn't always as easy as it sounds. That's why we're hosting a free webinar during which we'll be migrating an account live, from start to finish and for all to see. Just one problem: We need an account to migrate! And that's where you come in. Send an email to Marketing@HanapinMarketing.com … [Read more...] about LIVE Enhanced Campaigns Migration: Volunteers Wanted
Webinar Recordings: Advanced PPC&SEO Diagnostics and 10 Lessons Learned From Enhanced Campaigns
Advanced PPC and SEO Campaign Diagnostics In previous months, the presenters from Hanapin and Intrapromote have uncovered some great ways to set goals and report on the resulting data. But the work doesn’t end there. How do you know if either medium is truly working? Find Out Now: Slides: Advanced PPC and SEO Diagnostics from Hanapin Marketing 10 Lessons Learned From … [Read more...] about Webinar Recordings: Advanced PPC&SEO Diagnostics and 10 Lessons Learned From Enhanced Campaigns
The Upgrade Center for Enhanced Campaigns: A Step-by-Step Guide
Now that the mega-buzz of so many Enhanced Campaign features has subsided, you’ve migrated all of your accounts to Enhanced Status, right? Maybe not? It’s possible some of you out there are a wee bit apprehensive about all the unknowns you’ll be facing and, for that reason, you have put it off. If that's the case, you're in luck. We PPC Heroes were the first to dash into the … [Read more...] about The Upgrade Center for Enhanced Campaigns: A Step-by-Step Guide
Top 10 Lessons from Enhanced Campaigns – New Webinar!
We've heard the message loud and clear: Google's Enhanced Campaigns were a hot topic when they were first announced, they were a hot topic during Hero Conf, and they are sure to be a hot topic now, as we slowly approach a time when migrating your accounts will become mandatory. With that in mind, Hanapin Marketing's Eric Couch and Sam Owen will be going over 10 things they've … [Read more...] about Top 10 Lessons from Enhanced Campaigns – New Webinar!
PLAs on Smartphones: Enhanced Campaigns Impact
Today's Post is from PPC Hero Ally Alexander Dao. Alexander is a Senior Manager at DataPop.com. You can follow him @the_dao_jones. -- Google just announced that PLAs will begin showing on mobile devices globally. If you upgrade to enhanced campaigns, your products will automatically be eligible to display for Smartphones. Keep in mind that since smartphones by nature … [Read more...] about PLAs on Smartphones: Enhanced Campaigns Impact
Google Tweaks Enhanced Campaigns for the Better: Ad Group Level Bid Modifiers
The PPC obsessed folks of the world received a bit of a win yesterday when Google announced that they will be releasing ad group level mobile bid adjustments soon. This comes on the heels of the release of enhanced campaigns where mobile was set to be included by all campaigns by default, a change that was accompanied by mobile bid adjustments at the campaign level … [Read more...] about Google Tweaks Enhanced Campaigns for the Better: Ad Group Level Bid Modifiers
