In my previous blog, “How to Pivot Paid Search Data in Excel” I went into great detail about how to perform a pivot table with an example on how to look at that data across multiple channels. Today I am going to dive deeper into how to look at audiences, ad copy, and data over time. Audience Reporting The best way to get comfortable with pivot tables is to download data … [Read more...] about A Deep Dive Into Advanced Pivot Tables for PPC
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6 Pivot Table Examples to Increase Data Analysis Efficiency
Big data is only helpful when it is efficiently and effectively analyzed. One major barrier to effective analysis is that the number of metrics advertisers want to use simultaneously makes the data harder to manipulate. Fortunately, there are tools like Excel that make this process easier and every major PPC advertising UI has an option to export data into Excel. This … [Read more...] about 6 Pivot Table Examples to Increase Data Analysis Efficiency
Easy-To-Build Pivot Tables For Quick SQRs
Search Query Reports (SQRs) can be overwhelming. Downloading all of your keywords and scouring through the data associated with EVERY word in the hopes of stumbling upon one or two significant findings that MIGHT incrementally improve your account seems: Overwhelming - because where do you start? Not worth the time. How often are you really going to find something … [Read more...] about Easy-To-Build Pivot Tables For Quick SQRs
Google Analytics: Meet The Pivot Table
Google Analytics can be intimidating and often times used for the most monotonous tasks. Don’t get me wrong, even the simplest data can be insightful and allow for great optimizations within any account. However, are you leveraging Google Analytics to its fullest potential? Are you diving deep enough into the data to find hidden treasures? Below are a few steps that will … [Read more...] about Google Analytics: Meet The Pivot Table
Pivot Tables Made Easy: The Last Demo You’ll Need
The more PPC managers I’ve gotten to know, the more I realize that all nerds are not created equal. We talk of Analytics and Excel, and we use the term “pivot tables” a lot. And if you’ve ever tried and failed to create a pivot table, this post is for you. Yes, I’m using a Mac and yes, I’m working with Excel 2010. BUT there are valuable takeaways that apply universally, and … [Read more...] about Pivot Tables Made Easy: The Last Demo You’ll Need
The 10 Reports that Made Me Fall in Love with Pivot Tables
Lots of crazy stuff has happened in PPC during 2012. Even though that’s been true pretty much every year since its launch, we at PPC Hero felt that it was a big enough year to justify its very own series. That’s why for this month’s series we’re taking on the Biggest Thing in My PPC Year. Whether it’s tools, product releases or changes to our way of thinking, we’ll be … [Read more...] about The 10 Reports that Made Me Fall in Love with Pivot Tables
Wasting Money In Your PPC Accounts? Pivot Tables Are Here To Help!
https://www.youtube.com/watch?v=9lVrZ_z_WV8&feature=youtu.be Dave Rosborough shows you how to use pivot tables in Microsoft Excel to make your PPC accounts more profitable! … [Read more...] about Wasting Money In Your PPC Accounts? Pivot Tables Are Here To Help!
Find Your PPC Account’s Optimal Average Position With Pivot Tables!
For this week's Whaddya'know Wednesday, Sean Quadlin shows you how to use pivot tables to find your PPC account's optimal ad position. https://www.youtube.com/watch?v=mjTx8R8HIfM&feature=youtu.be … [Read more...] about Find Your PPC Account’s Optimal Average Position With Pivot Tables!
Using Pivot Tables To Perform Ad Reviews
Pivot tables are the most excellent way to make huge sets of data digestible. Account Manager Sean Quadlin teaches you how to use pivot tables to perform ad reviews, making ad testing a breeze. … [Read more...] about Using Pivot Tables To Perform Ad Reviews
How To Use Pivot Tables For PPC Data
Sometimes you're dealing with huge data sets when you run PPC accounts. This can make Excel really burdensome at times, and difficult to digest. So on this week's Whaddya'know Wednesdays, Sean Quadlin shows you how to use pivot tables to make all of your huge data sets more digestible. https://www.youtube.com/watch?v=EDZCXKINEXk For More Useful Tools and Tips, Read:165 Tools … [Read more...] about How To Use Pivot Tables For PPC Data
How to Pivot Paid Search Data in Excel
Learning how to use Pivot tables in your PPC reporting helps you find insights in a quick and easy manner. I create Pivot tables to look at how our campaigns are performing across different marketing platforms for brand, non-brand, and specific client goals. Let’s dive into how you can feel confident with your data and start pivoting your way into data analysis. The … [Read more...] about How to Pivot Paid Search Data in Excel
Is Your Account Leaving Money On the Table From Lost Impression Share?
Two questions that we get asked frequently are: How much more should I spend for our PPC account? How many more conversions can I expect to get from the increase in spend? When asked these questions the first thing I look at is what campaigns are performing well and how much impression share is being lost. However, analyzing impression share can be a bit cumbersome and … [Read more...] about Is Your Account Leaving Money On the Table From Lost Impression Share?
