April Showers Bring May PPC Flowers: Series Wrap Up

By Kayla Kurtz | @one800kayla | Senior Digital Advisor at Hanapin Marketing

It’s actually been a fairly dry week for April, but nonetheless, the PPC Hero series team has loaded you up with plenty of ideas for how to make things happen now that are better for later.

From client communication, to setting goals, building your account structure and finally the key places to look for initial optimization opportunities.

The key with inheriting or starting a new account is simple: plan today for what you want to see tomorrow. Stay the very busy course now and you’ll be far more likely to get the results you need/expect!

This Umbrella is Heavy Actually

Here’s a quick recap of the individual posts, in case you missed one!

Monday: Client Services: How to Gain Buy-In Early – Kayla

Tuesday: PPC Account Goal Setting: Set Yourself Up for Incremental Success – Sarah

Wednesday: PPC Account Structure: Build It & They Will Come – Felicia

Thursday: Nurturing Your PPC Account: What To Do Next? – Dave

Thanks for reading and make sure to check back in May for the next PPC Hero series!

The Rise of The No-Click Search Results

Searching for answers and data has never been easier thanks to the help of search engines. Here we’ll discuss the effect that no-click cost is having on ppc, including the growing popularity of voice search.

How to Drive Calls that Actually Convert

Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.