One expert digital marketer describes five checkpoints that will ensure a smooth, relaxed, and stress-free client call.

One Paid Media Strategist shares how to create an in-depth campaign strategy proposal for a boss or client.

Learn how to make PPC account transitions effective and efficient, for your replacement, manager(s), and other stakeholders.

An experienced Group Account Director highlights the top requests that clients ask of their agency and how to deliver them.

This post covers how paid media managers should prepare, manage, and follow up on difficult conversations with managers, clients, or teammates.

This post gives 5 tips on how to simplify your writing so you can easily persuade your boss or client and ensure your messages are read.

This blog covers methods to aid digital advertisers as they navigate through this period of uncertainty so they are prepared once the industry normalizes.