With a change in year, I encourage all paid media professionals to consider doing a PPC reset. Get a new outlook on your...

Get pointers on crafting an actionable digital marketing meeting agenda with 2 templates you can use for your own future meetings.

You have a client, they want more leads, more sales, more content downloads, more webinar registrations. But there are forces working against them: limited budgets, competition, a poorly designed website, bad creative. The strategy you draft is how you will overcome these forces.

Internal client transitions can be stressful, but they don't have to be impossible. In this post, I explore the numerous things I have learned along the way that will make transitioning on or off a new account a smooth process!

Just seeing the term QBR can make someone sweat. Although QBR's can seem scary, they can be extremely beneficial. After reading this guide, you should see QBR's as a way to get to know your client and their business better, and then jump right into...

Staying up-to-date on the latest events that may impact our clients in a negative or positive way.

This blog post provides advertisers methods and strategies for preparing for a new client in an unfamiliar industry.