Learn four things to begin incorporating into your client calls that will lead to building a more holistic and effective PPC strategy.

Strong account performance can be overlooked if a client or key decision maker doesn’t understand how the individual tactics are tied to the larger strategy.

We wanted a better pulse on what attributes brands consider the most important things when working with an agency, as well as the things they wish their agencies were better at. So we asked! Click through for the results.

A deep dive into how we think about the value of our work. Learn to provide insight rather than data, connect to business results, and plan to execute.

In observing onboarding, I have found a few helpful hints that will help account managers to gain their client’s trust early.

Get the top tips for PPC client relationship management that will help set you up for a long prosperous career in PPC!

Explore how to create beneficial relationships with your clients that go beyond your services as a vendor.