Key takeaways from Milka Kramer's captivating presentation, The Data-Driven Marketer’s Blueprint for Success.

In this new, short video on Hero Academy Senior Bing Ads Client Development and Training Specialist, Rachel Rogowin, discusses the variety of targeting now available in Microsoft Advertising and how to use each of them for more effective audience targeting in your paid media campaigns...

Does your refined knowledge about your target customer really beat Facebook's? It's probably worth a revisit.

Are you just getting started with Facebook Ads? If so, we've got some handy resources to help you launch your first campaign.

This blog post will inform you on how to manage frequency capping in digital advertising across multiple popular platforms and its importance to your strategy. 

Facebook Unrolls New Targeting Limitations For Special Categories

Midwest Digital Marketing Day is an intentional event focused on creating a space for shared learnings and communication with our fellow PPC heroes in the heartland. We know that working in digital marketing in the Midwest means we’re spread out, and it’s harder to find...