These four tips will go beyond basic bid modifiers and think more strategically in how you can harness detailed demographic lists.

To be successful in a fast paced, ever changing, and competitive market, it is imperative for brands to think beyond just CPC, CPA and ROAS in the short term. Instead they should be equally aware of their brands position in the attention amongst their prospective...

Topics are something that often seem to escape the hype of things like in-market audiences, custom audiences, and whatever the next big thing Google rolls out. While they do have their limitations, when used properly they can be a powerful tool in finding out what...

It's time for you to thrive in a digital marketing world that is all about audiences.

Knowing your audience is an important part of your digital marketing strategy. These tips will help you sharpen your audience targeting.

Insights about Bing's in-market audiences and the Microsoft Audience Network, from the PPC experts at Hanapin.

Google has added greater ability to see who is searching for your products. Learn about some of the benefits of adding these new lists.