It's time for you to thrive in a digital marketing world that is all about audiences.

Knowing your audience is an important part of your digital marketing strategy. These tips will help you sharpen your audience targeting.

Insights about Bing's in-market audiences and the Microsoft Audience Network, from the PPC experts at Hanapin.

Google has added greater ability to see who is searching for your products. Learn about some of the benefits of adding these new lists.

Explore what PPC audiences are, as well as what signals may be factored into the Google algorithm that determines who is included in these audiences.

Start thinking about who your target customer is rather than what they search for. Begin the process now of testing different search audiences.

Understand what three things you need to know to start your Multi-App Marketing strategy.