For B2B advertisers looking to grow top-of-funnel reach, this blog discusses examples of B2B, top-of-funnel audiences to test on YouTube.

One digital marketer shares results from LinkedIn audience testing and how group targeting came out on top.

Want to optimize your Facebook funnel and increase sales? This post will teach you how to build Facebook buyer personas and optimize your Facebook funnel. 

Affinity audiences are now available for Google search campaigns. This post discusses the reasons to add them and best practices when doing so.

Linkedin tries to match the right audience based on the attributes entered but the algorithm sometimes fails. Here's a tested approach that works.

Do you work with/for an SMB that’s struggling with low-funnel ads? Use Google Analytics to redefine your goals to make data-driven, informed decisions.

Understand the importance of being diligent on display campaign auditing to reduce wasted spend, gather quality data, and narrow down your target audiences.