To be successful in a fast paced, ever changing, and competitive market, it is imperative for brands to think beyond just CPC, CPA and...

Topics are something that often seem to escape the hype of things like in-market audiences, custom audiences, and whatever the next big thing Google rolls out. While they do have their limitations, when used properly they can be a powerful tool in finding out what...

It's time for you to thrive in a digital marketing world that is all about audiences.

Knowing your audience is an important part of your digital marketing strategy. These tips will help you sharpen your audience targeting.

Insights about Bing's in-market audiences and the Microsoft Audience Network, from the PPC experts at Hanapin.

Google has added greater ability to see who is searching for your products. Learn about some of the benefits of adding these new lists.

Explore what PPC audiences are, as well as what signals may be factored into the Google algorithm that determines who is included in these audiences.