If Google pulled the plug on keyword targeting tomorrow…Would your paid media strategy survive? Paid search has changed. Automation is everywhere. Control is shrinking.And honestly? The old playbook isn’t going to save you anymore. If you want to stay in...
Continue Reading The Paid Search Survival Guide for 2025: How to Win Without Relying on Keywords
Audiences are at the core of successful Google Ads campaigns. They allow you to go beyond targeting keywords and focus on who you’re advertising to. By using audiences, you can show relevant ads to people who are most likely to...
Continue Reading The Ultimate Guide to Audiences in Google Ads
To most marketers, paid search is all about capturing interest at the bottom of the marketing funnel. Given most verticals have several to hundreds of valuable keywords that convert at a profitable rate, this is a fair assessment. Many marketers...
Continue Reading How to enhance your paid search with audience targeting
Check out these PPC marketing strategies to make sure you're on the right path for your SaaS Company. Skyrocket your brand now!
Continue Reading Must-Read Guide for PPC for SaaS Marketing Strategy
From a list of keywords to avoid to how to monitor search ad performance to language demographic targeting, we have everything you need, right here.
Continue Reading Google Ads Optimization: Search Campaign Optimization List
Learn the best ways to track sales coming in from TikTok whether you are advertising or running influencer campaigns.
Content marketing and PPC advertising are most powerful when used together to supplement SEO and sales strategies. How can you get the most from your content?
Continue Reading Content Marketing and PPC Advertising: Better Together
How to retarget iOS users who opted out from tracking and minimize the effects of the latest iOS 14 update on your Facebook pay-per-click campaigns.
Continue Reading Five Tips on How to Retarget iOS Users Who Opted-Out From Tracking
Making budget changes for a first-time account lead may be stressful but, there are ways to make it much easier, such as shared budgets, A/B tests, and more.
Continue Reading From Beginner to Beginner: How to Best Manage your Marketing Budget
With better optimization of your Facebook ads sets, you can significantly improve your ROI - read these 5 best tips to get the process started.
Continue Reading Facebook Ad Sets Optimization: 5 Crucial Tips For Maximum ROI
These tips will help you solve a common mistake seen in search accounts: a low number of audiences applied, and often only applying high-performance audiences.
Continue Reading Top 5 Tips for a Search Audience Strategy in 2021
The future of targeted marketing without cookies is here! Luckily, there are opportunities to advance your targeting strategies without third-party data.
Continue Reading Finding Your Audience in a “Cookie-less” World
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