Facebook Unrolls New Targeting Limitations For Special Categories

Midwest Digital Marketing Day is an intentional event focused on creating a space for shared learnings and communication with our fellow PPC heroes in the heartland. We know that working in digital marketing in the Midwest means we’re spread out, and it’s harder to find...

In this article, you will learn the most effective way to exclude mobile apps and potential challenges in the process. Additionally, I'll outline the potential impact of mobile app traffic on performance.

By layering on different audiences types within Google Ads, you gain valuable knowledge for free.

If you are like most marketers, you have already spent hours in spreadsheets creating thousands of messaging variations to send to copywriters or designers. You have probably also thought to yourself; “this is going to catch the hook, line, and sinker”. But does it? One...

We've done the work to bring you the best, most actionable content in the paid media industry, and we're excited to debut new sessions we know you'll love at Hero Conf.

These four tips will go beyond basic bid modifiers and think more strategically in how you can harness detailed demographic lists.