Adjust Your Small Business Strategy With Google Analytics
Do you work with/for an SMB that’s struggling with low-funnel ads? Use Google Analytics to redefine your goals to make data-driven, informed decisions.
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Category: Audience Targeting
Audit Google Display Placements Like a Boss
Understand the importance of being diligent on display campaign auditing to reduce wasted spend, gather quality data, and narrow down your target audiences.
Google Ads Audience-Based Campaign Restructure Case Study
Learn a new Google Ads campaign strategy focused on audience segmentation and how to leverage the segments to drive efficiency.
PPC Audiences: What Are They and How Does Google Determine Them?
Explore what PPC audiences are, as well as what signals may be factored into the Google algorithm that determines who is included in these audiences.
Ten Takeaways from the 2020 PPC Hero Summit
Yesterday, I tuned into the 2020 PPC Hero Summit. I had dozens of takeaways and want to share just ten that stood out most to me.
PPC Hero Summit Features Emerging Female Speakers in Paid Media
At the 2020 PPC Hero Summit, you'll see emerging female speakers in paid media, like Mary Hartman, Dani Gonzales, Kamlyn Spivey, and Lara Lowery. Learn more about their sessions.
How Ecommerce Brands Can Benefit From A Growing IoT Market
Given the steady growth of the IoT market, what can ecommerce brands do to take advantage? Let’s take a closer look at the possibilities.