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ABM, Account Structure
These tips will help you solve a common mistake seen in search accounts: a low number of audiences applied, and often only applying high-performance... Read More »
Audience Targeting, PPC Strategy
The future of targeted marketing without cookies is here! Luckily, there are opportunities to advance your targeting strategies without third-party data. Read More »
Audience Targeting
A consumer approach means putting yourself in the shoes of your target audience. Understanding your customer’s mindset is key to creating impactful campaigns. Read More »
Audience Targeting, Targeting
For B2B advertisers looking to grow top-of-funnel reach, this blog discusses examples of B2B, top-of-funnel audiences to test on YouTube. Read More »
Audience Targeting, LinkedIn
One digital marketer shares results from LinkedIn audience testing and how group targeting came out on top. Read More »
Audience Targeting, Facebook
Want to optimize your Facebook funnel and increase sales? This post will teach you how to build Facebook buyer personas and optimize your Facebook funnel. Read More »
Audience Targeting, Search
Affinity audiences are now available for Google search campaigns. This post discusses the reasons to add them and best practices when doing so. Read More »
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