Learn a new Google Ads campaign strategy focused on audience segmentation and how to leverage the segments to drive efficiency.

Explore what PPC audiences are, as well as what signals may be factored into the Google algorithm that determines who is included in these audiences.

Yesterday, I tuned into the 2020 PPC Hero Summit. I had dozens of takeaways and want to share just ten that stood out most to me.

At the 2020 PPC Hero Summit, you'll see emerging female speakers in paid media, like Mary Hartman, Dani Gonzales, Kamlyn Spivey, and Lara Lowery. Learn more about their sessions.

Given the steady growth of the IoT market, what can ecommerce brands do to take advantage? Let’s take a closer look at the possibilities.

This blog post describes 5 must-have audiences for Facebook advertisers and insights on how to leverage them.

The 2020 PPC Hero Summit is a half-day, free online event for digital marketers that want to become smarter and more effective at paid advertising.