Audience Targeting, LinkedIn
Reach Out to the Right Decision-Makers on LinkedIn Ads
Linkedin tries to match the right audience based on the attributes entered but the algorithm sometimes fails. Here's a tested approach that works. Read More »
Audience Targeting, LinkedIn
Linkedin tries to match the right audience based on the attributes entered but the algorithm sometimes fails. Here's a tested approach that works. Read More »
Analytics, Audience Targeting
Do you work with/for an SMB that’s struggling with low-funnel ads? Use Google Analytics to redefine your goals to make data-driven, informed decisions. Read More »
Audience Targeting, Display
Understand the importance of being diligent on display campaign auditing to reduce wasted spend, gather quality data, and narrow down your target audiences. Read More »
Audience Targeting, Case Studies
Learn a new Google Ads campaign strategy focused on audience segmentation and how to leverage the segments to drive efficiency. Read More »
Audience Targeting, PPC Theory
Explore what PPC audiences are, as well as what signals may be factored into the Google algorithm that determines who is included in these audiences. Read More »
A/B Testing, Account Structure
Yesterday, I tuned into the 2020 PPC Hero Summit. I had dozens of takeaways and want to share just ten that stood out most to me. Read More »
Audience Targeting, Search
At the 2020 PPC Hero Summit, you'll see emerging female speakers in paid media, like Mary Hartman, Dani Gonzales, Kamlyn Spivey, and Lara Lowery. Learn more about their sessions. Read More »
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