Ad Copy Testing, Basic PPC Strategies
[New Whitepaper!] 9 Ad Tests You Should Be Doing In Your PPC Account
This whitepaper offers nine ad testing examples that are transferable to almost any paid search account. Read More »
Ad Copy Testing, Basic PPC Strategies
This whitepaper offers nine ad testing examples that are transferable to almost any paid search account. Read More »
Basic PPC Strategies, Google Ads
Check out these 3 simple reports you can pull from AdWords to improve bottom line performance. Read More »
Basic PPC Strategies, Bid/Budget Management
While many front-end metrics (CTR, CPC, etc.) lead to better overall performance, CPA (cost per acquisition) and profit are most crucial to our accounts. Read More »
Advanced PPC Strategies, Basic PPC Strategies
Basic PPC Strategies, Client Relations
Setting expectations is a way to be successful with clients. Using a timeline to show the client the direction the account is a great way to set expectations. Read More »
Basic PPC Strategies, Geo Targeting
Now that the first quarter of the year is almost complete it’s time to make sure your PPC campaigns are carrying their weight. Read More »
Basic PPC Strategies, Our Position
There are a few key factors to keep in mind when trying to grow a small business account without tanking ROI, which can really break the bank for the little guys. Read More »
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