Ad testing is an important aspect of paid search. It’s something that every business, no matter vertical or size, should be doing. Not only does it improve the effectiveness and quality of your PPC ads, it gives you a better idea on what appeals to your target audience and offers insights you can use elsewhere in your marketing mix. Small changes in ad copy variations can have large impacts on performance.
In this Whitepaper we’ll discuss:
- The most important performance metrics for ad testing
- Ad test examples including display URLs, price, using questions, DKI, synonyms and ad customizers
- Easy tips in excel to make changes for ad copy quickly