Basic PPC Strategies
Basic PPC Strategies
Basic PPC Strategies, Keyword Research
A return to the basics of PPC keyword research, but in the mindset of an expert. Take a look into the simple steps you can take to avoid being too basic with your keyword lists and to maximize the potential in your account. Read More »
Ad Texts, Advanced PPC Strategies
If the structure is off, no other account element will be able to function as needed, given their reliance on the structure. Ad copy is no exception to this rule, but if the structure is there to back you up you’re already one step closer... Read More »
Basic PPC Strategies, Google Ads
For today's lesson, we're going to start at the very beginning: structure. Before you write ads, generate keywords, segment ad groups, or build campaigns, you need to know how you're going to structure your account. What works and what doesn't? Read More »
Basic PPC Strategies, Ecommerce PPC
Basic PPC Strategies, Google Ads
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