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Business of PPC, Client Relations
A deep dive into how we think about the value of our work. Learn to provide insight rather than data, connect to business results,... Read More »
Business of PPC, PPC News
Hanapin's president mentions 6 major trends that CMO's should keep a pulse on in 2018. This post further discusses the 3 trends in that list that affect my day-to-day work as an account manager. Read More »
Basic PPC Strategies, Business of PPC
Get the top tips for PPC client relationship management that will help set you up for a long prosperous career in PPC! Read More »
Business of PPC, Holidays
It’s a constant struggle to tailor your explanation of PPC in a way that makes it both easy to understand and relatable. Check out our team's favorite responses to "What is PPC?" Read More »
Advanced PPC Strategies, Automation
Get tips on how to take advantage of AdWords machine learning features and start leveraging the automation benefits for your paid search campaigns! Read More »
Business of PPC, Opinion
I’ve assembled a starting list of four pointers that have helped me provide better support to PPC team leads. Check them out and see if you agree! Read More »
Business of PPC, How To
Learn interviewing methods that help to better assess potential candidates'skill sets, which hopefully increases the chance of making better hiring decisions. Read More »
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