Conversion Rate Optimization, Landing Pages
You need to give your PPC landing page claims some teeth and make them real to the user Read More »
Conversion Rate Optimization, PPC Strategy
I want to build on and explore specific tactics you can use to capture abandoning users in your PPC campaigns. Read More »
Conversion Rate Optimization, Conversion Tracking
A new technology called exit-intent exists to help marketers re-engage abandoning visitors with a last-second offer. Read More »
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