This post outlines a few things that “past you” can do to make “future you” look like a genius as you expand your business’s...

Here are 3 tips to sustain the relationship between an account manager and a client when paid media marketing budgets are low.

Facebook has many different types of ads you can use, from single image ads to video ads, but which ad type performs the best?

In our latest beta test with Quora, we found that there’s another major reason to test younger ad platforms and betas within those platforms: The personalized attention.

Google's recent changes mean a lot more characters that we get to play with, a lot more ideas that we can use but are you really taking advantage of it? Start by testing broader themes in your ads that speak to different people or test...

Being an account manager means that you are constantly walking the balance between what is ideal and what is possible.

Explore an overview of Facebook's Split Testing tool: when to use it, how to set it up in the Ads Manager, and how to apply learnings from the results.