We created a funnel that leads the user along the optimal path while giving them the flexibility to self educate and consume content at...

Does the URL displayed in your ad make an impact on performance? In this article, we are going to show you that it can make a difference.

One Sr. Strategist takes a deep dive into tracking and presenting test results when testing a change across multiple Google Ads accounts.

This post breaks down one digital marketer's LinkedIn InMail ad test and the resulting insights.

This post outlines a few things that “past you” can do to make “future you” look like a genius as you expand your business’s marketing plan.

Here are 3 tips to sustain the relationship between an account manager and a client when paid media marketing budgets are low.

Facebook has many different types of ads you can use, from single image ads to video ads, but which ad type performs the best?