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Category: Experiments & Testing

A Different Way to Think About PPC Ad Copy

Google's recent changes mean a lot more characters that we get to play with, a lot more ideas that we can use but are you really taking advantage of it? Start by testing broader themes in your ads that speak to different people or test...

Facebook Split Testing 101

Explore an overview of Facebook's Split Testing tool: when to use it, how to set it up in the Ads Manager, and how to apply learnings from the results.

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