Being an account manager means that you are constantly walking the balance between what is ideal and what is possible.

Explore an overview of Facebook's Split Testing tool: when to use it, how to set it up in the Ads Manager, and how to apply learnings from the results.

An overview of Google's automated bidding options along with an in-depth guide to setting up an AdWords experiment to test automated bidding.

Because there is so much value in basing one's PPC tests on statistically significant data, here we provide you with several tools and examples of how to do it.

Read about the scenario of a Facebook Audience without targeting restrictions that provided amazing results.

What's one HUGE factor influencing your conversion rate? User experience. Here are 5 habits that can ensure that your users are never forgotten.

Concluding any type of test is no joke and is filled with pressure. Today I'll review the four variables that I look at when approaching conclusion.