In our latest beta test with Quora, we found that there’s another major reason to test younger ad platforms and betas within those platforms:...

Google's recent changes mean a lot more characters that we get to play with, a lot more ideas that we can use but are you really taking advantage of it? Start by testing broader themes in your ads that speak to different people or test...

Being an account manager means that you are constantly walking the balance between what is ideal and what is possible.

Explore an overview of Facebook's Split Testing tool: when to use it, how to set it up in the Ads Manager, and how to apply learnings from the results.

An overview of Google's automated bidding options along with an in-depth guide to setting up an AdWords experiment to test automated bidding.

Because there is so much value in basing one's PPC tests on statistically significant data, here we provide you with several tools and examples of how to do it.

Read about the scenario of a Facebook Audience without targeting restrictions that provided amazing results.