Category: Experiments & Testing

Tips for Building Expansion Proposals

This post outlines a few things that “past you” can do to make “future you” look like a genius as you expand your business’s marketing plan.

A Different Way to Think About PPC Ad Copy

Google's recent changes mean a lot more characters that we get to play with, a lot more ideas that we can use but are you really taking advantage of it? Start by testing broader themes in your ads that speak to different people or test...

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