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ABM, Ad Campaigns
Struggling to write compelling PPC ad copy? Then follow the simple steps listed here to create attention-grabbing ads and boost your conversions! Read More »
Ad Copy Testing, Experiments & Testing
YouTube remains a strong platform and the lead form extensions make it all the more accessible. These are the exciting results of my recent lead form test. Read More »
Experiments & Testing, Lead Gen
We created a funnel that leads the user along the optimal path while giving them the flexibility to self educate and consume content at their own pace. Read More »
A/B Testing, Experiments & Testing
Does the URL displayed in your ad make an impact on performance? In this article, we are going to show you that it can make a difference. Read More »
Experiments & Testing, Google Ads
One Sr. Strategist takes a deep dive into tracking and presenting test results when testing a change across multiple Google Ads accounts. Read More »
Case Studies, Experiments & Testing
This post breaks down one digital marketer's LinkedIn InMail ad test and the resulting insights. Read More »
Advanced PPC Strategies, Basic PPC Strategies
This post outlines a few things that “past you” can do to make “future you” look like a genius as you expand your business’s marketing plan. Read More »
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