Ad Texts, Experiments & Testing
Statistical Significance? Who Needs It? (Hint: YOU Do!)
Because there is so much value in basing one's PPC tests on statistically significant data, here we provide you with several tools and examples... Read More »
Ad Texts, Experiments & Testing
Because there is so much value in basing one's PPC tests on statistically significant data, here we provide you with several tools and examples... Read More »
Experiments & Testing, Facebook
Read about the scenario of a Facebook Audience without targeting restrictions that provided amazing results. Read More »
Conversion Rate Optimization, Experiments & Testing
What's one HUGE factor influencing your conversion rate? User experience. Here are 5 habits that can ensure that your users are never forgotten. Read More »
Basic PPC Strategies, Conversion Rate Optimization
Concluding any type of test is no joke and is filled with pressure. Today I'll review the four variables that I look at when approaching conclusion. Read More »
Ad Texts, Experiments & Testing
This article will help you understand what the display URL is, give you 4 techniques to test and teach you step-by-step how to change the display URL in your account. Read More »
Automation, Bid/Budget Management
Bidding strategies are important to test. Looking at the typical behavior of the account should help choose the correct strategy to improve performance. Read More »
Ad Texts, Advanced PPC Strategies
A customer doesn’t care about how long you have been in business, they care about what benefits them Read More »
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