Google Ads, How To
How To Use The AdWords Keyword Planner
Explore how to use Google Keyword Planner for new campaign builds, improving existing campaigns, finding new keywords, or finding negative keywords. Read More »
Google Ads, How To
Explore how to use Google Keyword Planner for new campaign builds, improving existing campaigns, finding new keywords, or finding negative keywords. Read More »
Account Structure, Advanced PPC Strategies
Part 2 of 2 in Shopping structures for PPC accounts. Learn how to organize your PLA campaigns using branded vs non-branded segmentation. Read More »
Display, Display Network
The PPC guide to understanding, setting up, and optimizing AdWords Smart Display campaigns. Read More »
Audience Targeting, Google Ads
PPC Hero Emma Franks breaks down the step-by-step process to create Custom Affinity Audiences in the AdWords interface, whichever version you use. Read More »
Excel, How To
Explore how to use Excel functions to manipulate and extract text for enhancing PPC workflow and effectiveness. Read More »
Facebook, How To
Explore how lead ads work, what effects they can have on mobile conversion rates and next steps for rolling out campaigns across social channels. Read More »
Account Structure, Advanced PPC Strategies
Part 1 of 2 in Shopping structures for PPC accounts. Learn how to organize your PLA campaigns using a tiered prioritization strategy. Read More »
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