Phrase match is the new BMM. Google Ads is phasing out support for broad match modifier. See what actions you need to take for...

We have been answering the questions of “Should I bid on my brand keywords?” and “Should I bid on competitor keywords?” since Google AdWords (now Google Ads) was first introduced. We all have personal opinions about the ethics of bidding on competitor keywords, but it...

By removing broad match keywords, brand CPA decreased by more than 90% while simultaneously driving higher conversion volume.

There is a ton of information on search pages that can tell us why terms aren’t converting. Here are features to use for smarter Search Query Analyses using User Intent.

Deciding whether or not you should segment campaigns by match type can be daunting. Get tips on when it's worth segmenting your account and what results can be expected once you gain control over spend per targeted match type!

Google just announced the end of average position. Find out why there is no reason to panic and what our predictions are for what will happen next.

Learn how to employ a non-branded campaign strategy that will increase traffic, capture new customers, and beat the competition.