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Advanced PPC Strategies, Competitive Analysis
These must-see charts illustrate how keyword costs are shifting in 2022 and which industries have the highest CPCs. Read More »
Conversion Rate Optimization, Conversion Tracking
Quality PPC campaigns can be very effective. Learn how to tailor them to your target audience to ensure customer satisfaction with these vital metrics. Read More »
Keywords, PPC Strategy
In today’s digital world we continue to evolve into more automation and smart bidding. Here are the results of a keyword match type consolidation test. Read More »
Keywords, PPC & SEO
Did you know that your SEO and PPC campaigns may compete with each other? Learn how to spot and eliminate keyword cannibalization in this article. Read More »
Google Ads, Industry News
Phrase match is the new BMM. Google Ads is phasing out support for broad match modifier. See what actions you need to take for your accounts. Read More »
Branding, Competitive Analysis
We have been answering the questions of “Should I bid on my brand keywords?” and “Should I bid on competitor keywords?” since Google AdWords (now Google Ads) was first introduced. We all have personal opinions about the ethics of bidding on competitor keywords, but it... Read More »
Account Structure, Bing Ads
By removing broad match keywords, brand CPA decreased by more than 90% while simultaneously driving higher conversion volume. Read More »
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