Keywords, PPC & SEO
Did you know that your SEO and PPC campaigns may compete with each other? Learn how to spot and eliminate keyword cannibalization in this article. Read More »
Branding, Competitive Analysis
We have been answering the questions of “Should I bid on my brand keywords?” and “Should I bid on competitor keywords?” since Google AdWords (now Google Ads) was first introduced. We all have personal opinions about the ethics of bidding on competitor keywords, but it... Read More »
Account Structure, Bing Ads
By removing broad match keywords, brand CPA decreased by more than 90% while simultaneously driving higher conversion volume. Read More »
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