In today’s digital world we continue to evolve into more automation and smart bidding. Here are the results of a keyword match type consolidation... Read More »

Did you know that your SEO and PPC campaigns may compete with each other? Learn how to spot and eliminate keyword cannibalization in this article. Read More »

Phrase match is the new BMM. Google Ads is phasing out support for broad match modifier. See what actions you need to take for your accounts. Read More »

We have been answering the questions of “Should I bid on my brand keywords?” and “Should I bid on competitor keywords?” since Google AdWords (now Google Ads) was first introduced. We all have personal opinions about the ethics of bidding on competitor keywords, but it... Read More »

By removing broad match keywords, brand CPA decreased by more than 90% while simultaneously driving higher conversion volume. Read More »

There is a ton of information on search pages that can tell us why terms aren’t converting. Here are features to use for smarter Search Query Analyses using User Intent. Read More »

Deciding whether or not you should segment campaigns by match type can be daunting. Get tips on when it's worth segmenting your account and what results can be expected once you gain control over spend per targeted match type! Read More »