Explore a few things to look out for when restructuring a campaign to ensure that it is running properly and funds are being allocated...

Losing impression share due to rank requires a little more digging to understand why. Take the time to analyze these 4 critical areas!

In an effort to help advertisers reach more customers, Bing expands exact match close variant technology.

Get tips on how to incorporate broad match keywords into your paid search strategy and start extending your reach!

Keywords are arguably the most important part of a paid search campaign. Make sure you are bidding on the right keywords, not just the ones bringing in traffic.

Basic metrics tell the story of paid search performance but what if you want to dig deeper? You’ll need to go beyond the basic segments and reports.

Google will pair your target with the placements that most frequently lead to post-click conversions through a feature called Display Select Keywords (DSK).