Quality PPC campaigns can be very effective. Learn how to tailor them to your target audience to ensure customer satisfaction with these vital metrics. Read More »

In today’s digital world we continue to evolve into more automation and smart bidding. Here are the results of a keyword match type consolidation test. Read More »

Did you know that your SEO and PPC campaigns may compete with each other? Learn how to spot and eliminate keyword cannibalization in this article. Read More »

Phrase match is the new BMM. Google Ads is phasing out support for broad match modifier. See what actions you need to take for your accounts. Read More »

We have been answering the questions of “Should I bid on my brand keywords?” and “Should I bid on competitor keywords?” since Google AdWords (now Google Ads) was first introduced. We all have personal opinions about the ethics of bidding on competitor keywords, but it... Read More »

By removing broad match keywords, brand CPA decreased by more than 90% while simultaneously driving higher conversion volume. Read More »

There is a ton of information on search pages that can tell us why terms aren’t converting. Here are features to use for smarter Search Query Analyses using User Intent. Read More »