Working on your PPC lead quality takes some work. But with actionable PPC campaign techniques, you can reach high-quality leads and significantly improve your...

What's the scariest thing in PPC this October? Click and ad fraud. Learn who's committing click fraud, how to tell if you're the target, and how to combat it.

One of the advantages of PPC marketing is the ability to analyze the online behavior of your target audience and quickly expand your reach to generate revenue. Pay-Per-Click ad campaigns are a great way to optimize branding exposure and implement seasonal marketing strategies.

Get answers to some of the most common questions we hear from new account managers attending digital marketing conferences and from right here on PPC Hero.

Like anything, mastering the fundamentals of pay-per-click account management requires both practice and perseverance. Today’s #Ham4PPC comprises nine lessons I’ve learned from my years as a PPC professional.

Starting a digital marketing job can be intimidating. Get exclusive tips from the 2018-2019 Hanapin Marketing "noobs" in this article to help you on your path.

Learn four things to begin incorporating into your client calls that will lead to building a more holistic and effective PPC strategy.