Creating work habits that are effective in helping you manage your time is essential to increase your productivity and decrease stress levels.

Campaign structure is the backbone of your PPC account. Learn all the tips and tricks to creating a great structure.

Working on your PPC lead quality takes some work. But with actionable PPC campaign techniques, you can reach high-quality leads and significantly improve your ROI.

What's the scariest thing in PPC this October? Click and ad fraud. Learn who's committing click fraud, how to tell if you're the target, and how to combat it.

One of the advantages of PPC marketing is the ability to analyze the online behavior of your target audience and quickly expand your reach to generate revenue. Pay-Per-Click ad campaigns are a great way to optimize branding exposure and implement seasonal marketing strategies.

Get answers to some of the most common questions we hear from new account managers attending digital marketing conferences and from right here on PPC Hero.

Like anything, mastering the fundamentals of pay-per-click account management requires both practice and perseverance. Today’s #Ham4PPC comprises nine lessons I’ve learned from my years as a PPC professional.