This post covers how paid media managers should prepare, manage, and follow up on difficult conversations with managers, clients, or teammates.

Here are the important points you should consider when putting together a PPC report to ensure it's effective and reduces confusing data or visuals.

This post gives 5 tips on how to simplify your writing so you can easily persuade your boss or client and ensure your messages are read.

Despite the ongoing pandemic, a mixture of restlessness, hope, and business needs has led to an increase in travel-related searches over the month of April.

There are 3 important connections between paid search and CRO. They go hand-and-hand and when utilizing both the user experience will be maximized.

The search terms report is a valuable part of account management. You should be familiar with the report even if you're not involved in the day-to-day management.

Google Ads trademark issues can cause delays to your campaign. This article covers common trademark issues and steps you can take to fix them.