When I feel excessive pressure to drive revenue from PPC, I always step back. I quit taking things personally and realize that this is...

Explore unique tactics in both Facebook and Google Ads to boost user retention for your mobile game.

B2C & B2B should want to be seend differently. It's important to discuss how each wants to communicate the brand to their varying audiences.

Explore a few ways to be proactive in bringing new insights and ideas to your PPC accounts.

B2B lead flow is longer and more involved. Learn each part of the lead flow to better understand how to optimize PPC.

4 reasons to think about choosing Facebook ads over Google paid search.

Explore ways to gain PPC insights as to where your competitors are and aren't advertising to remain competitive across multiple channels.