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PPC Advice, Search
From bots to click farms, fraudsters use a variety of vehicles to perform click fraud. Discover the five main types of click fraud affecting... Read More »
PPC Advice, PPC Strategy
Get answers to some of the most common questions we hear from new account managers attending digital marketing conferences and from right here on PPC Hero. Read More »
Client Relations, Opinion
This post covers how paid media managers should prepare, manage, and follow up on difficult conversations with managers, clients, or teammates. Read More »
How To, PPC Advice
Here are the important points you should consider when putting together a PPC report to ensure it's effective and reduces confusing data or visuals. Read More »
Business of PPC, Client Relations
This post gives 5 tips on how to simplify your writing so you can easily persuade your boss or client and ensure your messages are read. Read More »
Bing Ads, Google Ads
Despite the ongoing pandemic, a mixture of restlessness, hope, and business needs has led to an increase in travel-related searches over the month of April. Read More »
Basic PPC Strategies, Conversion Rate Optimization
There are 3 important connections between paid search and CRO. They go hand-and-hand and when utilizing both the user experience will be maximized. Read More »
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