Like anything, mastering the fundamentals of pay-per-click account management requires both practice and perseverance. Today’s #Ham4PPC comprises nine lessons I’ve learned from my years...

Starting a digital marketing job can be intimidating. Get exclusive tips from the 2018-2019 Hanapin Marketing "noobs" in this article to help you on your path.

Learn four things to begin incorporating into your client calls that will lead to building a more holistic and effective PPC strategy.

When I feel excessive pressure to drive revenue from PPC, I always step back. I quit taking things personally and realize that this is business, it’s just business. It’s cyclical, things fluctuate, and will be consistently changing. That doesn’t stop me from wanting to do...

Explore unique tactics in both Facebook and Google Ads to boost user retention for your mobile game.

B2C & B2B should want to be seend differently. It's important to discuss how each wants to communicate the brand to their varying audiences.

Explore a few ways to be proactive in bringing new insights and ideas to your PPC accounts.