PPC Advice
Paid Search Marketing: What To Consider
One of the advantages of PPC marketing is the ability to analyze the online behavior of your target audience and quickly expand your reach... Read More »
PPC Advice
One of the advantages of PPC marketing is the ability to analyze the online behavior of your target audience and quickly expand your reach... Read More »
Hired Guns: Working With a PPC Agency, Opinion
Like anything, mastering the fundamentals of pay-per-click account management requires both practice and perseverance. Today’s #Ham4PPC comprises nine lessons I’ve learned from my years as a PPC professional. Read More »
Interviews, PPC Advice
Starting a digital marketing job can be intimidating. Get exclusive tips from the 2018-2019 Hanapin Marketing "noobs" in this article to help you on your path. Read More »
Client Relations, PPC Advice
Learn four things to begin incorporating into your client calls that will lead to building a more holistic and effective PPC strategy. Read More »
Business of PPC, Opinion
When I feel excessive pressure to drive revenue from PPC, I always step back. I quit taking things personally and realize that this is business, it’s just business. It’s cyclical, things fluctuate, and will be consistently changing. That doesn’t stop me from wanting to do... Read More »
Google Ads, Mobile
Explore unique tactics in both Facebook and Google Ads to boost user retention for your mobile game. Read More »
Advanced PPC Strategies, Ecommerce PPC
B2C & B2B should want to be seend differently. It's important to discuss how each wants to communicate the brand to their varying audiences. Read More »
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