Audience Targeting, Automation
An Argument for Automatic Placements on Google Display
While click fraud may be a real thing, avoiding aspects of the Google Display Network isn't an easy fix. Great display strategy starts with... Read More »
Audience Targeting, Automation
While click fraud may be a real thing, avoiding aspects of the Google Display Network isn't an easy fix. Great display strategy starts with... Read More »
Basic PPC Strategies, PPC Strategy
Explore how digital marketing can take your business goals to the next level and start expanding into new markets. Read More »
Business of PPC, PPC News
Hanapin's president mentions 6 major trends that CMO's should keep a pulse on in 2018. This post further discusses the 3 trends in that list that affect my day-to-day work as an account manager. Read More »
Facebook, How To
Is Facebook a good platform for B2B advertisers? Find out why we tell our clients "Yes!" and learn how to define a solid strategy tailored for your success. Read More »
2nd & 3rd Tier Search Engines, Advanced PPC Strategies
Learn how to setup a campaign in Quora ads and start testing this new platform to diversify your paid advertising portfolio! Read More »
Automation, Basic PPC Strategies
From lead gen to E-commerce, awareness goals to last click measurement, every account manager should attempt to implement these six strategies. Read More »
Google Ads, PPC Strategy
Explore a few methods that will help show how YouTube ads impact brand awareness and embrace YouTube as part of your paid strategy! Read More »
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