Ad Texts, Competitive Analysis
How To Turn Competitive Analysis Into Actionable PPC Gains
Let’s face it – managing a PPC account doesn't happen in a vacuum. It's about you vs. your competitors. Read More »
Ad Texts, Competitive Analysis
Let’s face it – managing a PPC account doesn't happen in a vacuum. It's about you vs. your competitors. Read More »
Advanced PPC Strategies, Bid/Budget Management
While we cannot predict our certain PPC future, we are able to look at past performance and quite recent performance and draw some conclusions. Read More »
Account Structure, Advanced PPC Strategies
Blog Series, Business of PPC
PPC account audits allow the agency to get a solid introduction to the campaigns they may end up managing, while the client can learn more about the agency. Read More »
Business of PPC, Case Studies
I am going to share a case study which proves that focusing on lead quality is the first and best way to improve business performance. Read More »
Basic PPC Strategies, Client Relations
My 1-year anniversary at Hanapin is this month, and what a year it’s been! Read More »
Advanced PPC Strategies, Ecommerce PPC
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