Google Ads, PPC Strategy
Defining Cost-Per-Click (CPC)
CPC (cost-per-click) is simply the amount advertisers have to pay every time one of their ads is clicked. Read More »
Google Ads, PPC Strategy
CPC (cost-per-click) is simply the amount advertisers have to pay every time one of their ads is clicked. Read More »
Basic PPC Strategies, Bid/Budget Management
A good PPC strategy is one that is working toward the right goal, with the right strategies in place and the ability to activate them. Read More »
Intermediate PPC Strategies, PPC Strategy
Set solid goals upfront and document both successes and failures and present these scenarios for the client. Read More »
Advanced PPC Strategies, Basic PPC Strategies
Excel, Google Ads
For me, the most important thing when looking into a Google AdWords account is structure. It is incredible what a simple, clean structure can do for an account. Read More »
Basic PPC Strategies, PPC Strategy
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