Spring has finally arrived and after a very long winter, your PPC account could probably use some airing out. Just as your house may need a good cleaning, your AdWords account could likely use some sprucing up as well. You may have some campaigns that just aren’t working or have been thinking you should probably adjust some of your settings and start refining some things.
There’s plenty you can do, but the hardest part is figuring out where to you start. Take it slow and start checking off things one-by-one.
In this new checklist, we’ve teamed up Wordstream to offer 30 ways to help you get a jump-start on clearing out the clutter and spring-cleaning your PPC account.
- Tips on easy things you can do to optimize your account
- Ways to reduce wasted spend
- Quick, effective account structure fixes
- What you should delete, adjust, or refine to increase the success of your account