30 Ways to Jump Start Your PPC Spring-Cleaning: New Checklist!

By Jamie Newton | @jnewton09 | Senior Communications Manager at Hanapin Marketing

Spring has finally arrived and after a very long winter, your PPC account could probably use some airing out. Just as your house may need a good cleaning, your AdWords account could likely use some sprucing up as well. You may have some campaigns that just aren’t working or have been thinking you should probably adjust some of your settings and start refining some things.

There’s plenty you can do, but the hardest part is figuring out where to you start. Take it slow and start checking off things one-by-one.

In this new checklist, we’ve teamed up Wordstream to offer 30 ways to help you get a jump-start on clearing out the clutter and spring-cleaning your PPC account.

You’ll learn:

Start Spring-Cleaning and Get this New Checklist Now!

Analyzing the AdWords Distance Report

The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.

How to Master Attribution for Easy Budget Planning

In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.

AdWords Interface Updating By End of 2018

By the end of 2018, the old AdWords interface will be replaced by the new AdWords Experience permanently. The exact date of the transition is up for debate but it is expected to come as early as October, if not earlier in the year.