Attribution Modeling, PPC Strategy
Are You Thinking Of Account-Wide Goals? Let's Change That Mindset
Don't think: "what would be the easiest way to look at our data", think: "what makes the most sense per each type of advertising"... Read More »
Attribution Modeling, PPC Strategy
Don't think: "what would be the easiest way to look at our data", think: "what makes the most sense per each type of advertising"... Read More »
Bing Ads, Reporting / Conversion Tracking
Today, I will walk you through some of the key points of a recent Bing Ads presentation to prepare us for all things reporting in the coming months. Read More »
PPC Strategy, Reporting / Conversion Tracking
Google has made great strides with the Reports tab and in this post, we will review how to create a report and give you ideas for the type of analysis you can do without ever leaving AdWords. Read More »
Attribution Modeling, Bid/Budget Management
There are custom metrics that don't necessarily exist within AdWords but can be created by the information given to you. Read on to learn more! Read More »
On Demand Webinars, Reporting / Conversion Tracking
In this new webinar, Hanapin and NinjaCat experts discuss how to structure your reports for clarity, interesting reports you can pull, and ultimately, help you pull valuable data while also keeping your sanity. Read More »
How To, PPC Strategy
Creating meaningful reports require that you know your audience and what they fill find most important. Learn how to create better reports. Read More »
Account Settings, Client Relations
Given the dynamic nature of this industry, it is no surprise that nearly every account manager ranging from in-house to agency, small-business to enterprise, has navigated through a handful of account transitions. Read More »
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