Basic PPC Strategies, Google Ads
3 Easy AdWords Reports You Might Not Be Using
Check out these 3 simple reports you can pull from AdWords to improve bottom line performance. Read More »
Basic PPC Strategies, Google Ads
Check out these 3 simple reports you can pull from AdWords to improve bottom line performance. Read More »
Conversion Tracking, How To
After pausing unprofitable keywords, my sales volume dropped. My answer was suddenly crystal clear as we had been ignoring assisted conversions. Read More »
Excel, Google Ads
The video below explains the step-by-step on how to go about reporting in Excel. This process works if your account is structured in an organized manner at campaign level. Read More »
Reporting / Conversion Tracking
Whether you work at an agency or in house at a company, reporting is going to be a part of your PPC life. Read More »
Basic PPC Strategies, How To
People love to talk year-over-year performance – both the good and the bad. The problem with year-over-year performance is that a lot can change in a year. Read More »
How To, PPC Strategy
To help you gain a fresh, new perspective on your account, I’ve highlighted reports I feel are helpful to spark an in-depth analysis that could lead to huge gains. Read More »
Conversion Tracking, Remarketing
It’s time to get more sophisticated about our targeting and audience segmentations. Read More »
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