Display, Google Ads
Google Ads & Microsoft Ads Certification Made Easy
Are you a certified digital marketer? Learn everything you need to know about taking (and passing) the Google and Microsoft certification exams. Read More »
Display, Google Ads
Are you a certified digital marketer? Learn everything you need to know about taking (and passing) the Google and Microsoft certification exams. Read More »
Google Ads, How To
As analysts, we often overlook the value of visualizing our PPC data. Lucky for us, the Google Ads Report Editor has made data visualization easier than ever. Read More »
Google Ads Scripts, Scripts
This script manages your budget at the campaign level by the hour via a google sheet, so you can scale. Read More »
Search
Make sure your search campaigns are set up properly every time using this definitive search campaign quality assurance checklist. Read More »
Google Ads, Search
This blog post is a how-to guide if your search ads are constantly flagged for policy disapprovals, even though they are not infringing upon the policy that the algorithm is flagging them for. Read More »
Basic PPC Strategies, Negative Keywords
Now that you have your basic PPC account set up and running, you will need to implement some negative keywords. If you aren't familiar with what those are or how to find them, you have come to the right place! In this blog, I cover... Read More »
Blogging, Search
Don't let your traffic sources run dry if Google has another major algorithm change. Diversify by investing in multimedia, print marketing and more. Read More »
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