Search, YouTube
YouTube For Action Leads Form Ads: Early PPC Results
Curious how this Google beta product is performing? After testing for a short while, we have the data and insights just for you! Read More »
Search, YouTube
Curious how this Google beta product is performing? After testing for a short while, we have the data and insights just for you! Read More »
Advanced PPC Strategies, Analytics
Most of us use auto-tagging, but don't know how it works. What does auto-tagging do and why is it important in your Google Ads account? Read More »
Audience Targeting, Bing
In this new, short video on Hero Academy Senior Bing Ads Client Development and Training Specialist, Rachel Rogowin, discusses the variety of targeting now available in Microsoft Advertising and how to use each of them for more effective audience targeting in your paid media campaigns... Read More »
Ad Extensions, Quality Score
Ongoing PPC search campaign analyses are crucial to improve performance and cut wasted spend. In this post, we’ll discuss 3 of the top analyses to run. Read More »
PPC Strategy, Search
In this new, short video on Hero Academy Hanapin’s Senior Project Manager, Lauren Rosner, will further explain why naming conventions matter and break down some of the best ways to set it up. Read More »
Google Ads, PPC & SEO
The hidden costs of living in a digital world where we have to pretend everything makes sense. Down the rabbit hole in #ppc & #seo we go. Read More »
Resources, Search
In this new, short video on Hero Academy, Production Associate Margaret Hoffman will show you step-by-step how to pull a Search Query Report and dive into it effectively for quick insights and actionable takeaways for your paid media campaigns. Read More »
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