Amazon, Display
An Intro to Amazon Sponsored Display Ad Campaigns
One eCommerce specialist gives a walkthrough of the audience and product targeting options available for Amazon advertisers who are testing display ads. Read More »
Amazon, Display
One eCommerce specialist gives a walkthrough of the audience and product targeting options available for Amazon advertisers who are testing display ads. Read More »
Google Shopping, Shopping/eCommerce
One Paid Media Strategist discusses a Google Smart Shopping test and the results of running smart shopping campaigns alongside regular shopping campaigns. Read More »
Ecommerce PPC, Holidays
This post highlights 2020 ad platform and industry updates in the eCommerce space that are especially important with the holidays on the horizon. Read More »
Ecommerce PPC, Google Shopping
There are many ways to proactively prevent Google Merchant Center suspension and options to navigate through if it does happen to your account. Read More »
Automation, Google Shopping
AI is changing the way consumers shop at various stages of the buyer’s journey. It affects the way a potential buyer searches for product or brand information. Read More »
Facebook, Google Ads
In this monthly post, we bring you the latest news and changes from all of the major ad platforms. Google, Bing, Facebook, Youtube, LinkedIn, and more. Read More »
Ecommerce PPC, Google Shopping
Tracking for Surfaces Across Google clicks in Google Merchant Center leaves something to be desired. The step-by-step process in this post is an alternative. Read More »
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