I often think about how unfortunate it was that Facebook adopted a Pay-Per-Click advertising model when it first introduced its advertising feature. Unfortunate because PPC was intimately associated with Google’s Adwords advertising model — a direct response model if ever...
Continue Reading Was Direct Response The Wrong Model For Facebook?
When it really comes down to selling product — or selling anything for that matter — nothing beats demonstrability. If you can demonstrate the products benefits so people can see it in action with their own two eyes, you’ve got...
Continue Reading Demonstrability Is Still King In Advertising
Grab Attention Like a Champion: LinkedIn LinkedIn is a handy social advertising tool that can help you take your business to the next level. Right now, you may find yourself asking, “How do I use the LinkedIn ad network to...
Continue Reading Grab Attention Like a Champion: LinkedIn [Webinar]
In my opinion, people go about “user generated” ads in exactly the wrong way. They go about it the lazy way, which is to say they pitch all the work over to the users and customers and then expect the...
I’ll admit it: I used to be the guy that always wanted to get one thing straight — there was Social Media, and there was advertising on social media platforms. It’s an important distinction because a banner ad on a...
Continue Reading Social Media PPC: Advertising vs. Content Marketing
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