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Category: Targeting

Google Trends: Why You Can't Ignore The Wave Of Change Anymore

One type of report that some account managers fail to utilize to incorporates the outside world. Typically our first stop in this search for large-scale behavior is Google Trends. Now, before you navigate to this page and spend the rest of your day investigating...

How to Pitch LinkedIn and Twitter Advertising

As the PPC competition increases over time we should all be looking for new opportunities.Twitter and LinkedIn have both enhanced their services by adding PPC components. The opportunity is there but how to you explain this to a client or stakeholder, and why they should...

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