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Advanced PPC Strategies, Audience Targeting
How to retarget iOS users who opted out from tracking and minimize the effects of the latest iOS 14 update on your Facebook pay-per-click... Read More »
A/B Testing, Ad Settings
With better optimization of your Facebook ads sets, you can significantly improve your ROI - read these 5 best tips to get the process started. Read More »
ABM, Account Structure
These tips will help you solve a common mistake seen in search accounts: a low number of audiences applied, and often only applying high-performance audiences. Read More »
Audience Targeting, Targeting
For B2B advertisers looking to grow top-of-funnel reach, this blog discusses examples of B2B, top-of-funnel audiences to test on YouTube. Read More »
Bing Ads, Google Ads
Despite the ongoing pandemic, a mixture of restlessness, hope, and business needs has led to an increase in travel-related searches over the month of April. Read More »
Audience Targeting, Facebook
The 2020 PPC Hero Summit is a half-day, free online event for digital marketers that want to become smarter and more effective at paid advertising. Read More »
Audience Targeting, Display
Topics are something that often seem to escape the hype of things like in-market audiences, custom audiences, and whatever the next big thing Google rolls out. While they do have their limitations, when used properly they can be a powerful tool in finding out what... Read More »
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