For B2B advertisers looking to grow top-of-funnel reach, this blog discusses examples of B2B, top-of-funnel audiences to test on YouTube.

Despite the ongoing pandemic, a mixture of restlessness, hope, and business needs has led to an increase in travel-related searches over the month of April.

The 2020 PPC Hero Summit is a half-day, free online event for digital marketers that want to become smarter and more effective at paid advertising.

Topics are something that often seem to escape the hype of things like in-market audiences, custom audiences, and whatever the next big thing Google rolls out. While they do have their limitations, when used properly they can be a powerful tool in finding out what...

Google recently announced the addition of custom intent audiences for YouTube. Structure audiences & content to build goodwill with your prospects!

The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.

Explore how to use LinkedIn Sponsored Content ads to create targeted audiences that scale and start taking LinkedIn targeting to the next level!