Remarketing, Targeting
Predicting RLSA Expansion In 2015
My belief is that Remarketing Lists for Search Ads will grow and expand among advertisers into 2015. Content and product categories will be leveraged. Read More »
Remarketing, Targeting
My belief is that Remarketing Lists for Search Ads will grow and expand among advertisers into 2015. Content and product categories will be leveraged. Read More »
PPC Strategy, PPC Theory
We are going to answer the question, ‘What is SEM?’ and discuss how paid search fits within your digital strategy. Read More »
Account Settings, Geo Targeting
One of the mistakes that many advertisers make is assuming that their traffic is coming from their targeted areas. Read More »
Advanced PPC Strategies, Keyword Research
Though it would be ideal to only bid on specific keywords, we would not see account growth without targeting top of funnel terms. Read More »
PPC Strategy, Targeting
Series week continues as we assess PPC management across different industries. Yesterday Rachael covered PPC for the IT and Technology industry. Today, Kevin covers the healthcare industry, and specifically business-to-business. Read More »
Bing, Bing Ads
Today is the day that desktops and tablets are combined into one device targeting selection as it is in Google AdWords. Read More »
Advanced PPC Strategies, Bing
Having trouble with Bing broad match? You're not alone. Join PPC Hero and the rest of the jury as we cross-examine Bing's broad match keyword, and see how it measures up compared to Google. Read More »
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