Every Little Thing We Do Is Magic! – PPC Love Wrap Up

By Kayla Kurtz | @one800kayla | Senior Digital Advisor at Hanapin Marketing

Isn’t love a pain? We promised we would help you show some love to your PPC accounts with this month’s series and all the TLC advice has been delivered! Our topics covered increasing CTR, uploading negatives in a less-than-friendly Bing interface, merging your Analytics and AdWords data and how to persevere against low revenue numbers when you’re bringing it home on the PPC metric side.

The Police

In case you missed a day or two, here are all the posts for you to catch up on and we’ll see you next month!

Monday: CTR Healing: Raising Click Through Rate For Better Performance – Dave

Tuesday: Love Me Tender: Uploading Negatives Into Bing – Felicia

Wednesday: Let’s Stay Together: Merging AdWords & Analytics Reporting – Sarah

Thursday: Hopelessly Devoted To Revenue: A PPC Story – Kayla

Analyzing the AdWords Distance Report

The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.

How to Master Attribution for Easy Budget Planning

In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.

AdWords Interface Updating By End of 2018

By the end of 2018, the old AdWords interface will be replaced by the new AdWords Experience permanently. The exact date of the transition is up for debate but it is expected to come as early as October, if not earlier in the year.