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ABM, Ad Campaigns
A deep dive into how to look at audiences, ad copy, and data over time through quick and easy Excel pivot tables. Read More »
Excel, Pivot Tables
Create Pivot tables to analyze how campaigns are performing across different marketing platforms, campaign type, and client-specific goals. Read More »
Bing Ads, Excel
Hero Academy offers short, entry-level how-to training videos for marketers new to paid media at no cost. Perfect for an employee that just started working at your digital marketing agency. Read More »
Excel, Pivot Tables
Learn four easy-to-use, Excel tricks that will save you time doing PPC analysis. Tips include a keyword building tool, custom keyboard shortcuts, and more. Read More »
Ad Copy Testing, Advanced PPC Strategies
Learn what options you have for PPC ad rotation and how to quickly identify opportunities. Read More »
Excel, How To
Search query reports are a fact of life. No matter how great your keywords are, there will always be queries that don’t quite match your target. Read More »
Excel, How To
Search Query Reports (SQRs) can be overwhelming. Learn how to use pivot tables in Excel to complete an SQR in under 10 minutes. Read More »
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