Gmail Ads Got an Upgrade! How Your Marketing Plan Can Benefit

So you’ve heard all about Gmail ads, and you want to use them…but there may be a few things holding you back. Are you having trouble understand expectations? Is the thought of developing a strategy for Gmail ads a total mystery to you? Not sure how to gauge success? All of these concerns are so common, and we’ve brought in the experts to break down Gmail ads for you and help you get the most out of them.

In this live webinar, Google’s Tarresha Poindexter and Hanapin’s Diane Anselmo will bring you up to date on the new features Gmail has to offer, as well as how to customize the platform to bring you the ultimate success.

You’ll get expert PPC tips like:

  • How to look beyond direct conversions to how many people forwarded or saved your ad
  • How to use expanded ads as more of a mini-landing page
  • The tips to narrow in on the right audience that has intent behind their action for your business

Presented by:


   Tarresha Poindexter                Diane Anselmo

What is 3rd Party Data and How Do You Use it?

Data is everywhere in online advertising. 3rd party data is an extremely useful way of getting your message in front of the right prospects. But what is 3rd party data and how do i use it.

Time for an Honest Discussion about RSA's

Join Hanapin’s Matt Umbro and Directive Consulting’s Garrett Mehrguth as they engage in an honest discussion about responsive search ads, walking through all the pros and cons and advice around using the new ad type in your campaigns.