Guide to Facebook Advertising for Big Brands

Too many people still think that PPC is just about paid search. Well, paid social is more and more quickly on the rise and if your brand isn’t utilizing Facebook and its strategies, you will be left behind. No one likes to show up on a platform 6 months late with outdated strategies and a skyrocketing CPC, am I right?

While many brands create pages, and run paid advertising within Facebook to promote their brand, they don’t always know where to turn to get the most value from those efforts. In this guide, a brand can expect a better understanding of how to create an engaging Facebook Page and craft an effective ad strategy.

Here’s what you’ll learn:

  • Tips to build and maintain an effective Facebook Page
  • How to get insights into your fans and followers using Audience Insights
  • How to use those insights to create personas for future ad targeting

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A Reminder About Work-Life Balance

Proper Work-Life Balance Is Something Easily Forgotten. Here Is A Reminder That It's Okay To Have A Life Outside Of Work & Constantly Checking Performance.

Smart Ways to Get More Marketing Budget and Better Tools

In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.