Guide to Facebook Advertising for Big Brands

By Bonnie Pogorelc | @bonpogorelc

Too many people still think that PPC is just about paid search. Well, paid social is more and more quickly on the rise and if your brand isn’t utilizing Facebook and its strategies, you will be left behind. No one likes to show up on a platform 6 months late with outdated strategies and a skyrocketing CPC, am I right?

Facebook Ad Mistakes

While many brands create pages, and run paid advertising within Facebook to promote their brand, they don’t always know where to turn to get the most value from those efforts. In this guide, a brand can expect a better understanding of how to create an engaging Facebook Page and craft an effective ad strategy.

Here’s what you’ll learn:

  • Tips to build and maintain an effective Facebook Page
  • How to get insights into your fans and followers using Audience Insights
  • How to use those insights to create personas for future ad targeting

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