Google Ad extensions are all about helping the advertiser provide more information to people searching on Google. The number of relevant extensions you’re running can greatly affect the appeal of your ads. The more appealing the ad, the more likely it is to receive clicks. As we know, clicks help lead to sales, leads, conversions, bookings, or whatever you are offering. If you want your ad to stand out on the search results page, you need to be utilizing ad extensions. They give your ad greater visibility and help set your business apart from your competitors.

In this new, short video on Hero Academy, Hanapin Account Manager, Elliot Kemp, will do a comprehensive breakdown of ad extensions available in Google Ads and how you can use them. You’ll learn what ad extensions are, how to create them, the various types of extensions available, and why you should be using them in your account.

If you haven’t heard about it yet, Hero Academy is Hanapin’s newest initiative featuring short and basic how-tos on paid advertising in a variety of platforms. The topics range from the basics of Google & Facebook ads to creating a pivot table in Excel to learning how to setup an ad campaign in Amazon DSP.

Hero Academy is FREE to all marketers. Once you sign-up, you’ll have access to all videos currently in the Academy and all the new ones added thereafter.