You have many choices when it comes to managing your company’s paid search campaigns. One is whether to handle the responsibility of an in-house team or work with an agency who specializes in PPC management. There isn’t a right or wrong answer, but if you have decided to work with an agency, there are some key factors in determining whether or not that relationship will be a healthy one.
Everyone begins a new relationship with the expectation of a happily ever after. This whitepaper will guide you through what to provide, look for, and maintain to get you there!
In this whitepaper, you will learn:
- Information you will need to provide and seek at the start of a new relationship
- Things your agency should be doing to ensure good communication and effective deliverables
- Tips on maintaining a top priority status with your agency
- How to optimize a long-term relationship and avoid a plateau