You have many choices when it comes to managing your company’s paid search campaigns. One is whether to handle the responsibility of an in-house team or work with an agency who specializes in PPC management. There isn’t a right or wrong answer, but if you have decided to work with an agency, there are some key factors in determining whether or not that relationship will be a healthy one.
Everyone begins a new relationship with the expectation of a happily ever after. This whitepaper will guide you through what to provide, look for, and maintain to get you there!
In this whitepaper, you will learn:
- Information you will need to provide and seek at the start of a new relationship
- Things your agency should be doing to ensure good communication and effective deliverables
- Tips on maintaining a top priority status with your agency
- How to optimize a long-term relationship and avoid a plateau
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All The Bing Ads Tracking Updates You Need To Know In One Place
Get the latest on two important tracking updates happening in Bing Ads!
The PPC Newsflash: Take Advantage of the New Google Text Ad Changes
In this podcast, Hanapin experts Matt Umbro and Jeff Allen discuss the new Google Ads update, how it will affect the PPC industry, and give you ways you can take advantage of this extra ad space.
LinkedIn Ads: How Videos are Performing
LinkedIn’s release of video ads gives advertisers an opportunity to test the informational power of video in a B2B focused environment.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Amazon Updates Seller Central & AMS Campaign Manager Features
Amazon is back at it again with more updates to the campaign manager on both the Seller Central advertising platform and Vendor Central AMS platform.
The PPC Newsflash: Exclude Your Ads from Mobile Apps in the GDN
When we heard the news about the targeting changes, our analysts got to work...and we have a solution!
The Missing Ingredient to Your PPC Strategy: Non-Branded Campaigns
Learn how to employ a non-branded campaign strategy that will increase traffic, capture new customers, and beat the competition.
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