Explore several takeaways and initial best practices for what to do and what not to do when utilizing Facebook's campaign budget optimization feature.

Facebook has many tools to help you build your funnel right in the platform, and to nurture that funnel without taking users off-platform at all.

Testing button color, or the color of any element on your page can be extremely rewarding - if it is done correctly. See how you can turn a simple test into drastic results.

Explore how a persona-based approach is used to enhance customer experience, improve targeting accuracy, and harness behavioral analytics to their business objectives.

Using CPA bidding is like living with an unpredictable pet. He’s as likely to bite your guest’s hand, as be a saint.

Learn more about 3 killer strategies for using custom affinity audience targeting on the GDN, results and key lessons learned from managing this campaign type.

PPC thrives when decisions are based on the most complete and accurate view available. For lead gen, this may require looking beyond simple CPA targeting.