Explore how a persona-based approach is used to enhance customer experience, improve targeting accuracy, and harness behavioral analytics to their business objectives.

Using CPA bidding is like living with an unpredictable pet. He’s as likely to bite your guest’s hand, as be a saint.

Learn more about 3 killer strategies for using custom affinity audience targeting on the GDN, results and key lessons learned from managing this campaign type.

PPC thrives when decisions are based on the most complete and accurate view available. For lead gen, this may require looking beyond simple CPA targeting.

Facebook and Twitter are both betting big on video in 2017. Yet, their video ad completion rates and engagement rates are miles apart. See the results!

Google will pair your target with the placements that most frequently lead to post-click conversions through a feature called Display Select Keywords (DSK).

See how Hanapin was able to increase Pinterest revenue by 1046% and reach entirely new customers.