Case study: An 80% CPM reduction and an 86% lower CPC since moving digital ad spend over to an account-based marketing strategy. See what...

This post breaks down one digital marketer's LinkedIn InMail ad test and the resulting insights.

A case study on how one paid media marketer set up successful competitor campaigns to help a brand drive more high-value leads.

Learn a new Google Ads campaign strategy focused on audience segmentation and how to leverage the segments to drive efficiency.

Learn more about 3 killer strategies for using custom affinity audience targeting on the GDN, results and key lessons learned from managing this campaign type.

Explore several takeaways and initial best practices for what to do and what not to do when utilizing Facebook's campaign budget optimization feature.

Facebook has many tools to help you build your funnel right in the platform, and to nurture that funnel without taking users off-platform at all.