In the crowded world of advertising, one essential question remains: how do you know if your ad is any good? Most marketers judge their ads based on key performance indicators including CTR, CPM, CVR, CPC, ROI, and so on. As...
Continue Reading 7 ways to create better ads: Insights from eye-tracking research
Case study: An 80% CPM reduction and an 86% lower CPC since moving digital ad spend over to an account-based marketing strategy. See what we learned.
Continue Reading Does ABM work? Case Study Details and Insights
This post breaks down one digital marketer's LinkedIn InMail ad test and the resulting insights.
Continue Reading Evaluation and Insights on LinkedIn Message Ads (InMail)
A case study on how one paid media marketer set up successful competitor campaigns to help a brand drive more high-value leads.
Continue Reading Competitor Strategies for Lead Generation – A Case Study
Learn a new Google Ads campaign strategy focused on audience segmentation and how to leverage the segments to drive efficiency.
Continue Reading Google Ads Audience-Based Campaign Restructure Case Study
Learn more about 3 killer strategies for using custom affinity audience targeting on the GDN, results and key lessons learned from managing this campaign type.
Continue Reading 3 Killer Strategies for Custom Affinity Audience Campaigns
Explore several takeaways and initial best practices for what to do and what not to do when utilizing Facebook's campaign budget optimization feature.
Continue Reading How to Best Use Facebook’s Campaign Budget Optimization Feature
Facebook has many tools to help you build your funnel right in the platform, and to nurture that funnel without taking users off-platform at all.
Continue Reading How to Build an In-Platform Facebook Ads Funnel
Testing button color, or the color of any element on your page can be extremely rewarding - if it is done correctly. See how you can turn a simple test into drastic results.
Continue Reading How We Gained $21,000 More in Revenue by Changing One Color
Explore how a persona-based approach is used to enhance customer experience, improve targeting accuracy, and harness behavioral analytics to their business objectives.
Continue Reading A Buyer Persona Based Approach to Mapping Your Customer Journey
Using CPA bidding is like living with an unpredictable pet. He’s as likely to bite your guest’s hand, as be a saint.
Continue Reading All You Need to Know to Succeed With CPA Bidding
PPC thrives when decisions are based on the most complete and accurate view available. For lead gen, this may require looking beyond simple CPA targeting.
Continue Reading 3 Ways To Use ROAS In PPC Lead Gen Optimization
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