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ABM, Case Studies
Case study: An 80% CPM reduction and an 86% lower CPC since moving digital ad spend over to an account-based marketing strategy. See what... Read More »
Case Studies, Experiments & Testing
This post breaks down one digital marketer's LinkedIn InMail ad test and the resulting insights. Read More »
Case Studies, Competitive Analysis
A case study on how one paid media marketer set up successful competitor campaigns to help a brand drive more high-value leads. Read More »
Audience Targeting, Case Studies
Learn a new Google Ads campaign strategy focused on audience segmentation and how to leverage the segments to drive efficiency. Read More »
Case Studies, Display Network
Learn more about 3 killer strategies for using custom affinity audience targeting on the GDN, results and key lessons learned from managing this campaign type. Read More »
Case Studies, Facebook
Explore several takeaways and initial best practices for what to do and what not to do when utilizing Facebook's campaign budget optimization feature. Read More »
Case Studies, Facebook
Facebook has many tools to help you build your funnel right in the platform, and to nurture that funnel without taking users off-platform at all. Read More »
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