Which of Google’s advertising networks are better regarding brand awareness? Learn the pros and cons of each tool and how they help your branding campaigns.
Five Optimization Score Recommendations to Look For
In this post, we analyze the recommendations from Google’s Optimization Score tool and how to discern when recommendations should or should not be implemented.
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Google Display Network Best Practices In A First-Party Cookie World
With first-party data becoming more relevant and third-party cookies becoming a thing of the past, this leaves marketers questioning, how can I best prepare?
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Top Tips To Get The Most From Microsoft’s New Shutterstock API
Microsoft Advertising has given its users access to high-quality images with their new Shuttershock partnership. Here’s how you can make the most of it.
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July 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms. Google, Bing, Facebook, Youtube, LinkedIn, and more.
Discovery Ads for New Customer Acquisition
Discovery Ads are a new opportunity to reach users in three different channels: Youtube, Gmail, and the Discover Feed. Here are early results for one brand.
The Guide To Google Ads’ Reach Planner
In this post, we dive into the latest version of Google Ads' Reach Planner as if we had never used it before and were creating a brand new media plan.
Create Google Display Countdown Ads Using Rules: Getting Creative With Ad Customizers
Want to create urgency to purchase with your display ads? With a little creativity, you can create countdown ads even though it's not a default option!
February Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms.
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Google Ads vs. AdSense: What’s the Difference?
Beginners to search marketing often hear about Google's two advertising platforms, Google Ads and Google AdSense. Which platform makes sense for your site?
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Google Adds New Tools to Highlight Physical Store Locations
Buying in-store is still a big deal for shoppers, and Google has announced a few new tools to let physical retailers target those shoppers heading in stores.
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Display Advertising for Lead Generation: One Approach
Explore how the layered targeting approach can be used in display advertising to increase brand awareness and grow top of funnel conversions.
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