Beginners to search marketing often hear about Google's two advertising platforms, Google Ads and Google AdSense. Which platform makes sense for your site?

Buying in-store is still a big deal for shoppers, and Google has announced a few new tools to let physical retailers target those shoppers heading in stores.

Explore how the layered targeting approach can be used in display advertising to increase brand awareness and grow top of funnel conversions.

While click fraud may be a real thing, avoiding aspects of the Google Display Network isn't an easy fix. Great display strategy starts with great data.

The enterprise version of Google Analytics offers several paid search perks including, advanced data integrity, integrations and reporting.

PPC Hero Emma Franks breaks down the step-by-step process to create Custom Affinity Audiences in the AdWords interface, whichever version you use.

Google recently launched responsive display ads. Learn how to set up RDAs and the best practices to make your responsive ads true champs.