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Advanced PPC Strategies, Bid/Budget Management
In this post, we analyze the recommendations from Google’s Optimization Score tool and how to discern when recommendations should or should not be implemented. Read More »
Google Ads, Google Display Network
With first-party data becoming more relevant and third-party cookies becoming a thing of the past, this leaves marketers questioning, how can I best prepare? Read More »
ABM, Ad Campaigns
Microsoft Advertising has given its users access to high-quality images with their new Shuttershock partnership. Here’s how you can make the most of it. Read More »
Google Ads, Google Display Network
In this monthly post, we bring you the latest news and changes from all of the major ad platforms. Google, Bing, Facebook, Youtube, LinkedIn, and more. Read More »
Display, Google Display Network
Discovery Ads are a new opportunity to reach users in three different channels: Youtube, Gmail, and the Discover Feed. Here are early results for one brand. Read More »
Content / Display Network, Display
In this post, we dive into the latest version of Google Ads' Reach Planner as if we had never used it before and were creating a brand new media plan. Read More »
Ad Customizers, Ecommerce PPC
Want to create urgency to purchase with your display ads? With a little creativity, you can create countdown ads even though it's not a default option! Read More »
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