Valentine’s Day is here, love is in the air, and everyone is looking for new and old ways to make a lasting connection with the people they care about. For marketers, that means producing compelling, highly relevant messages that resonate with exactly the type of person we want to engage with our brand.

For PPC marketers in particular, it means well-tested ad copy, audience persona modeling, cross-channel advertising and social media integration. More romantic than it sounds!

Watch the recordings below as digital advertising experts from Hanapin Marketing and 3Q Digital detail the most effective ways of getting attention and keeping it with your ad copy, bid strategies, and followup tactics.

You’ll get expert-level PPC tips like:

*How to know your ad copy will woo your target — BEFORE A/B testing it.
*Ways you can tell when you’ve found “the one” audience model that works.
*When to chase after prospects that are playing hard to get — and when to leave them alone.

Learn how to turn random users into deep connections from the pros who do it every day!

Here is the video recording of the webinar:

Here is the slide presentation on Slideshare: