Leads, Be Mine: How to Romance Your Target Audience

By Mark Casey | @Mark_Casey | Director of Inbound Marketing at Hanapin Marketing

Valentine’s Day is approaching, love is in the air, and everyone is looking for new and old ways to make a lasting connection with the people they care about. For marketers, that means producing compelling, highly relevant messages that resonate with exactly the type of person we want to engage with our brand.

For PPC marketers in particular, it means well-tested ad copy, audience persona modeling, cross-channel advertising and social media integration. It’s more romantic than it sounds!

Join digital advertising experts from Hanapin Marketing and 3Q Digital as they detail the most effective ways of getting attention and keeping it with your ad copy, bid strategies, and followup tactics.

You’ll get expert-level PPC tips like:

Learn how to turn random users into deep connections from the pros who do it every day!

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How to Drive Calls that Actually Convert

Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.

Analyzing the AdWords Distance Report

The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.

How to Master Attribution for Easy Budget Planning

In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.