At Hanapin Marketing (producers of PPC Hero and Hero Conf), we are constantly learning and discovering new tips and tricks in PPC. We’ve experienced both the successes and the pitfalls that come with an industry that is constantly changing and growing and includes a variety of moving parts. In this webinar, we’ll be doling out some of our “secret sauce” as we like to call it here; things we’ve learned from being in the trenches on accounts day in and day out, as well as higher level learnings.

Join our Associate Director of Paid Search, Jeff Baum, and Account Manager, Kristina McLane (both Hero Conf speakers!) for epic insights and applied learnings for your own account. The live webinar will be Thursday, March 12th at Noon EST.

You’ll get expert-level PPC tips like:

  • Why “Testing Small and Going Big” is the safest strategy for PPC account testing
  • How automation can be your friend and force multiplier
  • Why optimization schedules are so important to performance

Presented by

Jeff_Baum_185x155 Kristina_McLane_185x155

Jeff Baum                      Kristina McLane


PS: Can’t make the webinar? That’s ok! Register anyway and we’ll send you the recording and slides afterwards.