Nerd Out With Us! Machine Learning in PPC + Creating Killer Strategies
February 6, 2018
The PPC Hero Summit is only weeks away and boy do we have an awesome agenda for you! Today, we’ll talk more about the first two sessions of the event.
We kick off the event with President of Hanapin Marketing, Jeff Allen, and AdAlysis Founder, Brad Geddes, discussing the super popular topic machine learning. They’ll be talking about where we are at with machine learning currently, what is available to you as a PPC marketer, what it does well and what it DOESN’T do well (think about what AI would do with Black Friday ads!).
They’ll also discuss a question that Jeff Allen hears a lot from the Hanapin team and from clients – how will it effect you in your role and in your company?
Key questions they’ll answer include:
- What are the weaknesses of AI?
- Will automation cost jobs?
- What are the skills people should know?
- How does attribution fit into it?
- What are people just better at than machine learning?
There’s plenty of conversations happening around AI and machine learning today, but Brad and Jeff will offer a unique perspective solely based around PPC. Don’t miss it!
The second session of the day features Senior Account Manager, Michael Knight, and Paid Social Account Manager, Aaron Childs. They’ll go through the steps of creating a killer strategy for your PPC, including how to assess your situation, develop a policy, and create an action plan, as well as defining what is NOT a strategy.
- How to define and achieve your business goals
- Reviewing your past performance
- Performing a gap and competitive analysis
- Choosing who you are targeting
- Examples of action plans for both search and social
If you just started advertising in PPC, whether in search or social or both, this is a great foundations session for you! But seasoned pros – it never hurts to go back and do a refresh on your strategies:)
The PPC Hero Summit is Wednesday, February 28th from 11am – 2pm EST and features the blog writers from PPC Hero that live, breath, and love PPC.
AND ONE MORE THING!
Don’t forget that there’s a contest starting this Friday, February 9th with the prize being a free ticket to Hero Conf!! Learn more HERE.
Browse By Category
Guide to Facebook Ad Types
A simple and easy to understand guide on what Facebook ad types are available to use and how to use them.
Common Problems (and Solutions) With URL Tagging and Tracking
Resolving issues for URL tagging in 3rd party PPC campaigns is simple if you know what to look for. The problem is most likely one of three things.
Prepare Yourself for the Future of Audience Based Advertising
Explore how audience targeting plays an important role in the future of audience based advertising.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Display Advertising for Lead Generation: One Approach
Explore how the layered targeting approach can be used in display advertising to increase brand awareness and grow top of funnel conversions.
Why You Should Rethink Your Bing PPC Strategy
Bing has always been an afterthought when it comes to advertising, and maybe it is time to rethink your Bing PPC strategy. Spend less for higher ROAS and RPVs.