In this new case study, we outline a recent challenge proposed by one of our clients and detail how we managed to turn the challenge into a huge success. The challenge we approach is how we increased conversions while still staying under a certain CPA. In most cases, these are set as two different goals, but in this unique situation, they were given as one. This case study discusses how changing a simple AdWords default setting increased Android app installs, while also staying below CPI goal.

In this case study, we’ll discuss:

  • The limitations we faced and how we worked with them
  • Our strategy utilizing all language targeting campaigns
  • Full breakdown of the results
  • Questions to ask before using the tactics outlined

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