In this new case study, we outline a recent challenge proposed by one of our clients and detail how we managed to turn the challenge into a huge success. The challenge we approach is how we increased conversions while still staying under a certain CPA. In most cases, these are set as two different goals, but in this unique situation, they were given as one. This case study discusses how changing a simple AdWords default setting increased Android app installs, while also staying below CPI goal.
In this case study, we’ll discuss:
- The limitations we faced and how we worked with them
- Our strategy utilizing all language targeting campaigns
- Full breakdown of the results
- Questions to ask before using the tactics outlined