If you have already created your Facebook ad account, crafted some basic campaigns, and learned how to get around the interface, you’re probably ready to jump deeper into Facebook advertising. This Intermediate Guide to Facebook Advertising will help you get comfortable creating some starter audiences, producing unique images, and drafting ad copy.

facebook on mobile device with world map in background

In this Guide we’ll discuss:

  • Three audience types to get you started on the Facebook platform
  • How to craft images that represent your brand and catch a user’s eye
  • Basic tips on writing ad copy that stands out

Get the Guide!