Generating compelling creative can be a daunting task in PPC, however it is one of the most impactful strategies for increasing traffic, lowering costs, and acquiring more revenue. The Creative Testing Cycle is a unique, formalized ad testing process that Hanapin Marketing has developed and instituted for our clients. The objective is to continuously rotate and test ad copy to maximize con-version rates and optimize click-through-rates.
Why The Creative Ad Testing Cycle Is Important
Ads are truly the gateway between customers and conversions, so knowing what content prompts them to convert is essential and highly important. In order for a search marketer to fully understand how a customer finds a business and converts, tests must be done.
Our Creative Ad Testing Cycle is a major component in discovering the most effective creative. Not only does it maintain a schedule for ensuring messaging is being continuously tested and improved, it also creates a database for results that build out best practices for testing messages. For the client, it provides insights to their business specific messaging that they can then implement through other marketing channels.
In this Guide we’ll discuss:
- Setting and segmenting your tests
- 21 examples of content to test within your ad copy
- Establishing your ad process