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Category: Ad Copy Testing

Ad Copy Tips For the COVID Era

Striking the right balance between promotional and socially conscious messaging is a challenge right now. Here are tips to consider.

8 Common Reasons Your Google Ads Are Being Disapproved

Google is not only tightening up existing policies but also rolling out new policies that affect multiple industries. Here are common reasons for ad disapprovals, steps to fix them, and what to do if your disapproval reason doesn’t fall in the common category.

Perfect Targeting & Personal Messaging: The Dynamic Duo

If you are like most marketers, you have already spent hours in spreadsheets creating thousands of messaging variations to send to copywriters or designers. You have probably also thought to yourself; “this is going to catch the hook, line, and sinker”. But does it? One...

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