Ad Copy is your company or client's voice projecting out into the deep nothingness that is the internet. Using a Creative Matrix is one...

Learn how to set up creative ads sets in your Apple Search campaigns to make your app more relevant to potential app users.

A lot of updates are hitting us at once between ad formats and the frustration of limited-data reports, but we’re all in this together. Let’s do this!

The realization that straight A/B ad testing is dying, is true, but we can easily find a new solution using the AI insights to make decisions.

Explore an overview of Facebook's Split Testing tool: when to use it, how to set it up in the Ads Manager, and how to apply learnings from the results.

What have you been doing in the post-A/B testing world? In this post, I'll talk through how I have been managing and give a few tips on how to reduce the mental stress of writing new copy.

In this webinar, AdFury’s Christopher Hoover and Hanapin’s Lauren Rosner will discuss the hot topic of AI and what the future could look like when automation becomes more and more popular in our industry – the good, the bad, and the challenging.