You may be doing it wrong. Learn how to accurately compare Responsive Search Ad to Expanded Text Ad performance.

If you are like most marketers, you have already spent hours in spreadsheets creating thousands of messaging variations to send to copywriters or designers. You have probably also thought to yourself; “this is going to catch the hook, line, and sinker”. But does it? One...

Ad Copy is your company or client's voice projecting out into the deep nothingness that is the internet. Using a Creative Matrix is one way to keep those voices organized!

Learn how to set up creative ads sets in your Apple Search campaigns to make your app more relevant to potential app users.

A lot of updates are hitting us at once between ad formats and the frustration of limited-data reports, but we’re all in this together. Let’s do this!

The realization that straight A/B ad testing is dying, is true, but we can easily find a new solution using the AI insights to make decisions.

Explore an overview of Facebook's Split Testing tool: when to use it, how to set it up in the Ads Manager, and how to apply learnings from the results.