This post covers three points you should never disregard when writing ad copy for paid media. These considerations are more important than small copy...

By creating a content calendar to improve coordination with internal teams, you will improve the effectiveness of PPC campaigns.

Times have changed and so has the sophistication of ad testing. Here's a list of things to take into consideration for your next ad test.

Striking the right balance between promotional and socially conscious messaging is a challenge right now. Here are tips to consider.

Do responsive search ads (RSAs) live up to the expectations set for them when Google initially rolled them out in early 2018?

Brainlab's Jeff Baum and Maris Rutkis took to the screen to answer marketers' questions on PPC and COVID-19. Here is a closer look at what marketers are asking and what the experts had to say.

Google is not only tightening up existing policies but also rolling out new policies that affect multiple industries. Here are common reasons for ad disapprovals, steps to fix them, and what to do if your disapproval reason doesn’t fall in the common category.